We’ve all had them - vacations from hell. Now is your chance to spread the word…

What is it about being honest, that is so hard for people?
Is it fear of not being accepted, approved of, or judged?
As marketers, we lie all the time. We want to make things seem better than they are.
In this reversed world of media and hype, being authentic is audacious, rather than the other way around.
Enter [...]

We had an interesting conversation with members of the Carbon Shredders, a group dedicated to tracking and reducing personal carbon waste, as part of a grass-roots initiative to reverse Global Warming. They went ahead and started a group just for Yovia, where we can all track and make pledges to reduce, our overall carbon production. [...]