Social Media Optimization Techniques to Perfect Your Strategy
Did you know that 77 percent of businesses use social media to reach more customers? Social media platforms provide endless opportunities to improve engagement, increase brand awareness and raise conversion rates. But with so many businesses on social media, it’s definitely not easy to win everyone’s attention.
To help you cut through the noise and reach more of the people that matter to your business, it’s helpful to optimize your social media accounts. Social media optimization, or SMO, involves using social media sites to manage and enhance your brand’s message and online presence. Below are some helpful tips for perfecting SMO.
Identify Your Social Media Goals
First, identify your social media goals so that you have a direction to go in. For example, do you want to improve audience reach? Increase prospects? Generate leads? Knowing what you hope to achieve through social media will help you determine the milestones you need to meet to get to the larger goal.
Fill Out Your Profiles
Take time to fill out your social media profiles in full. This gives you the opportunity to add valuable content with keywords, improving your profile’s visibility. Make sure to include high quality photos, add your location for local searches and post your store hours so that people know when they can reach you.
Use Hashtags
Adding hashtags to your posts is another way to help you get more exposure. Just be sure to optimize your hashtags for each platform. Also, keep in mind that hashtags are not equally effective on every platform. For instance, hashtags are far more popular on Twitter and Instagram than they are on Facebook.
Create Valuable Content
To thrive with social media marketing, you need a robust content marketing strategy. Not only does content educate, inspire and inform readers, but also it gives something valuable to post so that your profile isn’t all promotional content. The content that tends to perform well on social media includes infographics, news stories and posts that evoke emotion.
Choose the Right Images
Images play a crucial role on social media, as they typically capture attention over written content. The key is knowing which images to post, since each day, there are roughly 3.2 billion images and 720,000 hours of video shared daily. Try to use your own images, and if you need to use a stock photo, edit it to make it look original.
Optimize Your Posting Schedule
If you’re posting high quality content but not getting results, you may need to optimize your posting schedule. The goal is to schedule your posts during times when your audience is most active. This can differ from one platform to the next, so test various times and measure the results. Thanks to automation, you can schedule your posts in advance.
Track Your Progress
As always, track your progress to see how your posts are performing. Pay attention to engagement. How many times was your post shared? How many comments did you receive? How many likes did you get? By tracking your progress, you can determine what is working and what is not, allowing you to make data-driven decisions.
Optimize Your Social Media Strategy Today!
Have you tried to increase traffic from social media but it’s not working? It’s likely that you can benefit from optimized profiles and techniques that will drive more traffic to your site. To schedule a chat with Yovia Social, contact us today. We can help you meet your social media marketing goals by boosting traffic and improving your bottom line.