NASCAR Talks Business
Some serious but professional financial talk was discussed last week amongst different NASCAR coordinators, Leaders of NASCAR, and each team was represented. How to save money while pushing more positive advertising and promotion. The officials also talked to manufacturers about a long-term project to try to increase brand identity in the Sprint Cup cars. Last Tuesday’s meeting dealt with competition issues and Wednesday’s meeting dealt with business issues. No intimidating actions were taken, but it was a great time to touch base and communicate about the NASCAR situation all around and bounce around ideas.
“We learned about NASCAR’s research and some of their initiatives,” said Hendrick Motorsports general manager Marshall Carlson. “We talked about building some more efficiencies in the sport, analyzing the schedules, looking at what rules changes have helped, what rules changes have created maybe unintended circumstances.
“It was a new experience. The first one was back in a May. [The teams] were enthusiastic to have this forum to be able to learn what the other teams are doing, for NASCAR to hear what we’re thinking, for us to hear what they’re thinking.”
Topics such as Expenses, schedules, travel, hotels, horsepower, scorers, spare engines, spare race cars, tires and the media were all discussed said NASCAR Vice President of Competition Robin Pemberton. “It was a good discussion on a lot of things,” said Pemberton, who estimated there were about 25 people in the competition meeting. “We talked about everything from tires and how many tires they use in the race to qualifying procedures.
“It was a really good conversation. … It’s something we’re going to try to put together about every three months or so, try to get a small group together to talk about just those things to keep the teams healthy, keep us healthy, and it helps us not get too removed.”
This is just what NASCAR needs to pull through these times of struggle, communication, strategy, and focus points. Let this be a shining example for all of us who are going through this.