Selling a home should be like any other business transaction, but all too often sellers make emotional or impulsive decisions that cost them money and time. Choosing the right realtor to market a property and negotiate the sale is the most important step in the process.

Mistake No. 1 - “My friend sells real estate so I’ll list with him.” Friendship alone isn’t enough to establish a professional’s credentials. Use the same standards as when selecting an attorney or doctor. A true friend will understand and appreciate that this is a business decision and will offer their credentials and expect to compete for the listing.

Mistake No. 2 - “Your presentation sounds good - I’ll list right now.” Look at more than one presentation and consider the advantages and disadvantages of each. Making an impulsive decision when caught up in the moment will be difficult to correct later.

Mistake No. 3 - “You’re the only agent who agrees I should price my home this much.” The market will ultimately dictate the value of your home. A home that is priced too high will only make the competition look better. Beware of the agent who only tells you what you want to hear.

Mistake No. 4 - “I don’t need references. I’m a good judge of character.” Character isn’t enough. Ask for and then check up on references of recent customers. Find out from them how they felt about their experience with the agent. If the agent is new in the business get references from people who have dealt with him or her on a professional basis.

Mistake No. 5 - “I’m going to list with the agent who has the lowest commission.” You get what you pay for. Effective marketing takes time and money. In addition, an agent who can’t effectively negotiate his or her own fee won’t be able to negotiate the best price for your home.