Earning Season- Will the Rally Continue?
We are entering another phase of earning seasons, we have seen a tremendous rally in the stock market, but will it be sustainable? There are arguments by experts that this recent rally is just a sucker rally unless it backed up by some earning reports.
Although stock prices have rally fairly strong over the past few months, this rally needs to be supported by real positive earnings reports of the companies. If companies are not increasing profits or show sign of improvement than we are very likely to see another big drop in the stock market. But the focus will not be the bottom line of the companies it will be the top line, the question that needs to be answered is “have revenues increased?” this indicates if companies are actually selling more goods and services. Increasing the bottom line can come from many different areas such as cost cutting, layoffs and even accounting changes.
This is the first time in a long time that so much focus is placed on top line over bottom line, the street is looking for more sales and revenue.
Earlier this month IBM (IBM ), Intel (INTC ) and Google (GOOG) impressed investors with their results, even in the troubled finance sector JPMorgan (JPM), Goldman Sachs (GS ) and Citigroup (C) beat analysts expectations.
It is important for investors to keep a close eye on corporate earnings, as this is a good indicator of weather we are out of the recession or not. If the top line is improve this indicates that people are purchasing more and consumer sentiment is improving, however a negative top line can indicate the opposite and we could see stocks tank again.
So far corporations have come out with good earnings reports and strong profits, most recently Apple (APPL) released their results which gave the markets a little boost, but will these strong profits drive stocks higher or not is to be seen.