IF-X Volume 2, Issue #4: Social Intercourse
So, the new book is in, and now, it’s in stores throughout Michigan; I’ve just got Flint to hit (two stores there carry us) and Green Brain (which I’m visiting tonight), and I’ll be done. The problem with having only two titles, though, is that they don’t occupy much “real estate” in a store–there’s very little visibility amongst the hundreds of titles by our larger competitors. It’s for this reason that we have to rely on our retailers.
We need the retailers themselves to look at our products, read them, and tell their customers how good they are. At the very least, we need the retailers to point their customers our way, saying, “Hey, we have these new books!” and tell their employees to do the same. Without this, nobody even knows to look for our comics. Sadly, some store owners don’t seem to see this, and after buying the books, they just languish on a shelf instead of being displayed prominently.
If we had the multimillion dollar advertising accounts that our competitors do, we wouldn’t need this type of “hand up.” Then again, if we had that kind of money, we would also have dozens more books out, and we wouldn’t have to worry about paying the light bill.
Help us out, will you? Look out for us little guys and help us out this Christmas.