It’s an interesting thought;
How does the story you tell about your business (and self) impact the business itself?
If you are an entrepreneur, you certainly need to be able to explain the value your business has.
I had a marketing exec at fortune 100 company once tell me that she ‘got the value instantly’ but didn’t understand the ‘proposition’. That feedback was great, albeit painful, and ultimately resulted in a more refined ‘story’ to the world and to our customers.
Original question posed by Eric Friedman on his blog Marketing.fm
Tags: Eric Friedman, innovation
