Archive for June, 2010
Negative sentiment and BP’s brand
Monday, June 21, 2010 7:12 No CommentsA Virtual Oil Spill and a Real Oil Spill Arguments can be made that there are 2 fronts on the war to combat the Gulf oil spill. BP obviously taking the responsibility for the clean-up, but what about cleaning up the public’s perception of the oil powerhouse? All things considered, BP really is not doing [...]