Jim Cramer’s focus on today’s show was how to get back to even. The great rally of 2009 has not canceled out the losses many investors suffered. The reality is that stocks are the best way to recoup your losses. Getting back to even may not be easy, but it is a real possibility. Once you buy a stock, many professionals will say take a hands-off position. They will tell you not to worry about any gyrations in the stock. They think the best way to make money is to ignore short-term fluctuations in the stock. Jim Cramer’s position is the opposite. Purchase when the stock is cheaper and sell once it rises significantly. Stocks are no different from any other kind of merchandise. If somehow the expectation is that you once you like a stock you should like it at any price. That is simply not true. Price matters. The risk profile of the stock changes when its price jumps.
Think of a stock as a nice sweater that catches your eye at the mall. You will pay for it at the best price, not the highest price. We should view stocks in the same way. Nobody likes to overpay for any products or services. You go shopping when there is a sale and the same principle holds true for stocks. You have to take advantage of the opportunities the markets throw at you every day. The price of stocks does matter, but you must pay attention to the short term fluctuations in price and take advantage of them. Investors must become more like traders.
Things aren’t always what they seem. You must learn about the underlying fundamentals of a company to keep current. They matter a whole lot. Just about anyone who tries to understand the fundamentals can do it. It’s not as tedious as people think. Look at publicly available information. Start to read the facts, the profits will follow. That will give you an edge, especially to get back to even. The better you are at avoiding stocks with a risk reward that is changing from good to bad, or the reverse, courtesy of your homework, the better positioned you are to take calculated and intelligent risks in order to rebuild your capital more swiftly.
Investing in initial public offerings (IPOs) is a quick way to make money in the stock market, but there are some significant risks. You need to learn the key elements to look for. Don’t let the brokers trick you into believing you will make a lot of money in every IPO. Some aren’t worth investing in at all. You can accurately figure out which ones will soar and which ones will tank. It’s about analysis. When the market turns south, difficult to make money, the brokers like to throw investors such easy wins – IPOs that are underpriced. When times are tough, the brokers want to get you investing and that includes under pricing some IPOs. The rationing process is the trick to a successful IPO. The syndicate desk knows how this works. They gauge how much stock should be available to mutual funds. It can be beneficial to retail investors because there is usually more stock available for them because they are more likely to buy and hold. You shouldn’t get in an IPO if it’s already trading on the open market.
The Right IPO
The euphoria of potentially making a lot of money can cloud your judgment. You must know how to analyze hot from cold IPOs. The company’s pedigree is important. You must care about who the executives, investors and brokers are. Some many of the best deals represent technology companies and they revolve around an invention much more than a management team. You must see one seasoned player in the midst, like Eric Schmidt who was hired by Google. He had a long history of accomplishment. The list of investors is important. You should steer clear of those funded by private equity companies anxious to cash in on a better market – Blackstone and KKR, for example. They cannot be trusted. Some publicly traded companies aren’t worth even being listed on any stock exchanges. Regulators don’t have a mandate to judge the quality of IPOs; they just make companies disclose many facts and financials as possible so you can judge for yourself. Look at the brokerage houses bringing the deal. You want to see the bigger companies such as Goldman Sachs, Morgan Stanley and Credit Suisse, bringing these deals. They put their reputation on the line when they bring these companies public. They won’t put their name on just any company. Only after you have gone through this vetting process, only then should you consider taking a look at what the particular company is all about.
How to analyze the company
You have to assess what the company makes, it is profitable and you need to know how big its end market is. Figuring out what the company does is easy, if it is a brand such as Under Armour or Crocs. Sometimes it is hard to figure out what the company does if it involves a sophisticated product – wide area network computing companies, for example. First ask yourself if the company has a product you like. When the company has a good product, solid financials and is already profitable, then you will catch both the gains from the initial first day run-up and from an extended run afterwards, as in the case of Under Armour. To analyze an IPO you have to look at the addressable market. See whether the company is profitable and the brokers’ pedigree.
Janet Shan



On Feb 5th, I saw Jim Cramer’s “Mad Money.” For the record I think Jim’s show is great (that’s right we are on a first name basis). It is rare to find a financial show that can educate and entertain on a consistent basis and Jim has clearly mastered this.
