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	<title>Ask Better Questions</title>
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	<link>http://yovia.com/blogs/mikenolan</link>
	<description>Entrepreneurship isn&#039;t about you. It&#039;s about them.</description>
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		<title>My morning routine&#8230; for today</title>
		<link>http://yovia.com/blogs/mikenolan/my-morning-routine-for-today/</link>
		<comments>http://yovia.com/blogs/mikenolan/my-morning-routine-for-today/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 15:18:16 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=399</guid>
		<description><![CDATA[I thought I&#8217;d share what I did from 7am-8am today&#8230; First, I love being the first one up.  I have today off from work, so it promises to be a lazy day. First, coffee. Then, laptop on&#8230; Check email, see a comment on a Facebook post.  Log into FaceBook and comment on a friends status. [...]]]></description>
			<content:encoded><![CDATA[<p>I thought I&#8217;d share what I did from 7am-8am today&#8230;</p>
<p>First, I love being the first one up.  I have today off from work, so it promises to be a lazy day.</p>
<p>First, coffee.</p>
<p>Then, laptop on&#8230;</p>
<p>Check email, see a comment on a Facebook post.  Log into FaceBook and comment on a friends status.</p>
<p>Respond to a <a title="LinkedIn" rel="homepage" href="http://www.linkedin.com/">LinkedIn</a> request.Find me at www.LinkedIn.com/mikenolan99</p>
<p>My google home page/news reader.  I follow about 10 blogs and feeds.</p>
<p>http://www.jamesaltucher.com/ <a class="zem_slink" title="James Altucher" rel="wikipedia" href="http://en.wikipedia.org/wiki/James_Altucher">James Altucher</a> got the first read today. He is a New York Investor/Author/Blogger.  I started reading it on recommendation from my friend <a class="zem_slink" title="Penelope Trunk" rel="homepage" href="http://blog.penelopetrunk.com">Penelope Trunk</a>, another great blogger on my daily feed. (No new post today.)</p>
<p>Nice post about his wife&#8217;s bout of Lyme&#8217;s disease today.  Led me to read an older post of his. Got me thinking about my investments.</p>
<p>Loaded up Fool.com, read this month&#8217;s newsletter.  I subscribe to their original Stock Advisor newsletter.</p>
<p>I updated my investment spreadsheet. I dollar cost average &#8211; then signed on to TDAmeritrade.com to schedule some trades.</p>
<p>Log into Twitter, write a short post about an assignment I will be asking my students to do about LinkedIn.</p>
<p>Nothing new by <a class="zem_slink" title="David Pogue" rel="homepage" href="http://www.davidpogue.com/">David Pogue</a> at the New York Times, or by <a class="zem_slink" title="Dharmesh Shah" rel="homepage" href="http://www.HubSpot.com">Dharmesh Shah</a> at OnStartUps.com</p>
<p>Over to AVC.com, <a class="zem_slink" title="Fred Wilson" rel="homepage" href="http://www.avc.com/">Fred Wilson</a>&#8216;s great blog.  His MBA Monday feature is required reading in the MBA classes I teach.  Today&#8217;s post was on scaling the management team.  I even got to make the first comment.</p>
<p>Then on to the <a class="zem_slink" title="Mankato Free Press" rel="homepage" href="http://www.mankatofreepress.com">Mankato Free Press</a>.  I subscribe digitally.</p>
<p>Instead of reading it, decided to write this post.  Now to edit, link up and post.</p>
<p>Then, more coffee, and my newspaper&#8230;</p>
<p>Have a great day.</p>
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		<title>Yours Truly on the cover of Connect Business Magazine</title>
		<link>http://yovia.com/blogs/mikenolan/yours-truly-on-the-cover-of-connect-business-magazine/</link>
		<comments>http://yovia.com/blogs/mikenolan/yours-truly-on-the-cover-of-connect-business-magazine/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 14:15:06 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=383</guid>
		<description><![CDATA[The newest issue of Connect Business Magazine features a cover story of me.  they did a great job. I did have to look up the word &#8220;Quixotic.&#8221; According to Connect editor Dan Vance, &#8220;Mike fits a wealth of cover story selection criteria, including being a highly successful businessperson, possessing a long business track record, and [...]]]></description>
			<content:encoded><![CDATA[<p>The newest issue of Connect Business Magazine features a<img class="alignright" src="http://connectbiz.com/wp-content/themes/mimbo/images/cover-7-2011.jpg" alt="" width="225" height="291" /><br />
cover story of me.  they did a great job.</p>
<p>I did have to look up the word &#8220;Quixotic.&#8221;</p>
<p>According to Connect editor Dan Vance, &#8220;Mike fits a wealth of cover story selection criteria, including being a highly successful businessperson, possessing a long business track record, and having the ability to spin a reader-grabbing tale.&#8221;</p>
<p>I just like that he compared me to a Monty Python character.</p>
<p><a title="Connect Business Magazine" href="http://connectbiz.com/2011/07/mike-nolan/" target="_blank">Read the full story here</a>.</p>
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		<title>Best Place for Business and Careers?  Right Here!</title>
		<link>http://yovia.com/blogs/mikenolan/best-place-for-business-and-careers-right-here/</link>
		<comments>http://yovia.com/blogs/mikenolan/best-place-for-business-and-careers-right-here/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 14:11:06 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=381</guid>
		<description><![CDATA[My hometown these past 18 years recently ranked 25th on the Forbes list of &#8220;Best Small Places For Business And Careers&#8221; Here&#8217;s the link: http://www.forbes.com/places/mn/mankato/ &#160;]]></description>
			<content:encoded><![CDATA[<p>My hometown these past 18 years recently ranked 25th on the Forbes list of &#8220;<a href="http://www.forbes.com/best-small-places-for-business/list">Best Small Places For Business And Careers&#8221;</a></p>
<p>Here&#8217;s the link:</p>
<p>http://www.forbes.com/places/mn/mankato/</p>
<p>&nbsp;</p>
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		<title>How great leaders inspire action</title>
		<link>http://yovia.com/blogs/mikenolan/how-great-leaders-inspire-action/</link>
		<comments>http://yovia.com/blogs/mikenolan/how-great-leaders-inspire-action/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 02:05:13 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=359</guid>
		<description><![CDATA[Another in our student guest posts &#8211; this one from Minnesota State University MBA candidate Megan Kelley: In the video &#8220;How Great Leaders Inspire Action&#8221;, Simon Sinek talks about how the average company can become successful through a great leader or leaders. He talks about Apple as an example and how they think from the [...]]]></description>
			<content:encoded><![CDATA[<p><p><a href="http://yovia.com/blogs/mikenolan/how-great-leaders-inspire-action/"><em>Click here to view the embedded video.</em></a></p>Another in our student guest posts &#8211; this one from Minnesota State University MBA candidate Megan Kelley:</p>
<blockquote><p>In the video &#8220;How Great Leaders Inspire Action&#8221;, Simon Sinek talks about  how the average company can become successful through a great leader or  leaders. He talks about Apple as an example and how they think from the  inside out and instead of explaining what they do, how they do it, and  why they do it, they start with explaining why they believe and do what  they do and how they do it, and then last what they make. They are  selling their company more so than their product. I think this video  goes back a lot to our culture discussion and how the leadership of a  company can really drive success. People don&#8217;t buy what you do, they buy  why you do it and the passion, desire and leadership of a company are  what drive its success.</p></blockquote>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://www.penn-olson.com/2010/09/22/great-leaders/">How Great Leaders Inspire Action</a> (penn-olson.com)</li>
<li class="zemanta-article-ul-li"><a href="http://asable.com/2010/07/a-conversation-with-simon-sinek-author-of-start-with-why/">A conversation with Simon Sinek, author of &#8220;Start with Why&#8221;</a> (asable.com)</li>
</ul>
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		<title>Lessons from Leadership&#8217;s missing manual</title>
		<link>http://yovia.com/blogs/mikenolan/lessons-from-leaderships-missing-manual/</link>
		<comments>http://yovia.com/blogs/mikenolan/lessons-from-leaderships-missing-manual/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 13:41:14 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=348</guid>
		<description><![CDATA[Another great contribution from MBA candidate Sabah Ahmed at Minnesota State University, Mankato. I picked this video because I felt it was a great way to introduce different leadership styles from around the world. Fields Wicker Miurin gives examples of leadership styles of three different people and why they chose to do what they do. [...]]]></description>
			<content:encoded><![CDATA[<p>Another great contribution from MBA candidate Sabah Ahmed at <a class="zem_slink" title="Minnesota State University, Mankato" rel="geolocation" href="http://maps.google.com/maps?ll=44.146617,-93.998117&amp;spn=0.01,0.01&amp;q=44.146617,-93.998117%20%28Minnesota%20State%20University%2C%20Mankato%29&amp;t=h">Minnesota State University, Mankato</a>.</p>
<p><a href="http://www.ted.com/talks/fields_wicker_miurin_learning_from_leadership_s_missing_manual.html"><img src="http://yovia.com/blogs/mikenolan/files/2010/10/learningfrom-300x176.jpg" alt="" title="learningfrom" width="300" height="176" class="alignleft size-medium wp-image-375" /></a></p>
<blockquote><p>I picked this video because I felt it was a great way to introduce  different leadership styles from around the world. Fields Wicker Miurin  gives examples of leadership styles of three different people and why  they chose to do what they do. They show us what is possible when you  change the way you look at the world. The video shows how these people  with little educational background became leaders without learning how  to be a leader. They have qualities that leaders possess such as drive,  passion, and commitment for what they do and they know that its not  about them but about their communities. At the end she suggests that we  should look at them as models and examples of leadership.</p></blockquote>
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		<title>Lessons from great Students</title>
		<link>http://yovia.com/blogs/mikenolan/lessons-from-great-students/</link>
		<comments>http://yovia.com/blogs/mikenolan/lessons-from-great-students/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 14:07:22 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Minnesota State University Mankato]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=337</guid>
		<description><![CDATA[I&#8217;m starting a new weekly section &#8211; and sharing insights developed by my students. I&#8217;m lucky to lead an Executive Series for Minnesota State University &#8211; Mankato. I get to interact with MBA students and executives from a variety of industries. Each week I plan to share the thoughts and ideas generated by the students. [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em;">
<div class="wp-caption alignright" style="width: 250px"><a href="http://en.wikipedia.org/wiki/File:Msu.sign.DSC05288.JPG"><img class=" " src="http://upload.wikimedia.org/wikipedia/en/thumb/9/9f/Msu.sign.DSC05288.JPG/300px-Msu.sign.DSC05288.JPG" alt="Minnesota State University" width="240" height="180" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>I&#8217;m starting a new weekly section &#8211; and sharing insights developed by my students.  I&#8217;m lucky to lead an Executive Series for <a href="http://www.mnsu.edu" target="_blank"><span class="zem_slink">Minnesota State University &#8211; Mankato</span></a>.  I get to interact with MBA students and executives from a variety of industries.</p>
<p>Each week I plan to share the thoughts and ideas generated by the students.</p>
<p>MBA candidate Steve Mars posted a review of a recent Wall Street Journal article:</p>
<blockquote><p><a title="WSJ Link" href="http://online.wsj.com/article/SB10001424052748704901104575423310316306770.html" target="_blank">Should You Resign To Job Hunt</a>?</p>
<p>The recent Wall Street Journal article by Joann S. Lublin takes on a topic that most of us, if not all, can relate to since entering the workforce. If a person is considering a job move, is it better to look for a job while still employed or does resigning first allow for the best chance to land a more desirable position? It sounds like a scary proposition to resign without having a job waiting, so what are the risks involved besides the obvious financial ones? Ms. Lublin catches our attention in her introduction by referencing the current high unemployment rate and even uses the word crazy to describe how this type of career decision may sound to us today. She also gives us a taste of whats to come by mentioning that a person must be a well-connected A player to make it work.</p>
<p>One example where resigning first paid off was for Erin Ascher, Vice President of Human Resources at Omnicare, Inc. Ms. Ascher was unemployed for over a year before finding the position at Omnicare. It&#8217;s her opinion that since being an executive is already more than a full-time job it would be very difficult to pursue a new career venture while still employed. She admits later in the article that she hasn&#8217;t been made whole yet financially, but she believes that taking her time was a big factor in getting herself multiple offers and increasing her clout in compensation negotiations. Even for people seeking lower level positions having the time to look for something new is definitely a factor. And what about having the financial security to make that decision as well?</p>
<p>Linda Dominguez, an executive coach, cautions that even if someone has the money to search while unemployed it is still risky. She says that being unemployed is still a black mark even when searching for a high-level position. An individual can come off as sounding desperate when the stress of finding a job starts to mount, says Ms. Dominguez. It&#8217;s important to avoid looking like damaged goods.</p>
<p>Having the right connections is also a key when pursuing your next position. Chris Liddell of General Motors quit his position as CFO at Microsoft before landing that same role with GM. Putting together a network of contacts that are willing to introduce you to potential employers helped Mr. Liddell. On the other hand Helena Wong, a veteran marketing executive, found out how important the networking aspect really is to this discussion. Ms. Wong didn&#8217;t have time to properly network before quitting which now has made it very difficult for her to find a job.  She has been looking for almost two years and is now just getting more traction.</p>
<p>Ms. Lublin&#8217;s article focuses on C-level executives, however the opinions, ideas and examples stated are relevant to just about any job seeker. Having the financial resources to make this decision certainly helps, but even if that piece is removed from the discussion are the opinions presented in the article enough to make you feel good one way or the other; especially for lower level positions?</p></blockquote>
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		<title>Are you a Profit Master?</title>
		<link>http://yovia.com/blogs/mikenolan/are-you-a-profit-master/</link>
		<comments>http://yovia.com/blogs/mikenolan/are-you-a-profit-master/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 23:57:19 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=334</guid>
		<description><![CDATA[I just went through facilitator training for a great educational series targeted to business owners: Profit Mastery. This two day training is absolutely fantastic. You will leave this with a much deeper understanding of your own company &#8211; and a tool set of killer financial tools. My favorites: Estimate debt capacity needed for growth &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>I just went through facilitator training for a great educational series targeted to business owners: Profit Mastery.</p>
<p>This two day training is absolutely fantastic.  You will leave this with a much deeper understanding of your own company &#8211; and a tool set of killer financial tools.</p>
<p>My favorites: Estimate debt capacity needed for growth &#8211; step-by-step cash flow projections &#8211; and a detailed method for exploring the causes of low cash flow&#8230;</p>
<p>Here&#8217;s the corporate pitch&#8230; contact me for more information.</p>
<blockquote><p>  Looking to increase your financial intelligence? Want to make and keep more money in your company? Worry less about the numbers side of your business? No matter what your industry, type of company, or size, we can help you get to the next level of performance. Over the last twenty years, thousands of business owners just like yourself have applied our proven techniques to their businesses, resulting in greater profits and improved cash flow.</p>
<p>Here are just a few of the skills we can help you build:</p>
<p>    *      Diagnose and monitor your company&#8217;s financial performance<br />
    *      Use break-even analysis to make better decisions relating to cost, price, and profits<br />
    *      Avoid cash crunches and increase cash flow<br />
    *      Plan for and manage growth<br />
    *      Communicate more effectively with bankers and other financial professionals<br />
    *      Structure a loan that&#8217;s the right fit for your business </p>
<p>Workshops<br />
The material is practical, the delivery is dynamic, and the practice is hands-on. If you&#8217;d like to attend one of our live Profit Mastery workshops, contact us and we&#8217;ll find one located near you. If you have a management team or an employee group that needs to develop skills relating to the numbers side of their jobs, we will conduct an onsite program specifically tailored for your company. Or, perhaps you have a network of customers or distributors who could benefit from our program. Host a seminar and give them a true &#8220;added-value&#8221; program that will go straight to their bottom line.</p>
<p>Trade and Professional Associations<br />
Our speakers mix practical techniques with plenty of humor for an exciting and compelling keynote presentation, workshop, or break-out session. We work with leading trade and professional associations in a variety of industries. If you&#8217;re tired of attending conventions that feature the same old &#8220;rah-rah&#8221; motivational speakers whose message nobody remembers when they get home, tell your association management about Business Resource Services. We get results and we get asked back, again and again.</p>
<p>Financial Analysis Software<br />
FIT takes up where accounting packages let off. It&#8217;s not an accounting software but a financial analysis tool. FIT takes your financial statements and turns them into decision-making tools. FIT does ratio analysis, break-even and growth analysis, and cash budget projections for your company.<br />
Self-study Programs<br />
Our entire two-day seminar is available in self-study format online at Profit Mastery University. It&#8217;s great review if you&#8217;ve already attended the live program, or use it as a complete training program for yourself and/or your employees.</p>
<p>Performance Groups<br />
Ready to go the next level? Join one of the on-going industry peer groups and get the support, direction and discipline needed to achieve your profit goals.</p>
<p>Business Coaching &amp; Consulting<br />
Looking for a little one-on-one advice to help you achieve your vision? We will match you with a qualified business coach or consultant, depending upon your particular situation and budget. Contact us to discuss your needs in more detail or to schedule a complimentary coaching session. </p></blockquote>
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		<title>If everything seems under control, you&#8217;re just not going fast enough&#8230;</title>
		<link>http://yovia.com/blogs/mikenolan/if-everything-seems-under-control-youre-just-not-going-fast-enough/</link>
		<comments>http://yovia.com/blogs/mikenolan/if-everything-seems-under-control-youre-just-not-going-fast-enough/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 21:25:18 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=332</guid>
		<description><![CDATA[&#8220;If everything seems under control, you&#8217;re just not going fast enough.&#8221; Mario Andretti]]></description>
			<content:encoded><![CDATA[<p>&#8220;If everything seems under control, you&#8217;re just not going fast enough.&#8221;<br />
Mario Andretti</p>
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		<title>Don&#8217;t feed your Lizard</title>
		<link>http://yovia.com/blogs/mikenolan/dont-feed-your-lizard/</link>
		<comments>http://yovia.com/blogs/mikenolan/dont-feed-your-lizard/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 13:11:34 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=329</guid>
		<description><![CDATA[The Lizard is always listening, always watching. It is the voice inside your head that fears and hates. The Lizard wants vengeance. The Lizard is lazy. My Lizard doesn&#8217;t like to dance. I try to ignore my Lizard. I try to starve him to death. My Lizard does tricks. He sounds like common sense. His [...]]]></description>
			<content:encoded><![CDATA[<p>The Lizard is always listening, always watching.</p>
<p>It is the voice inside your head that fears and hates.  The Lizard wants vengeance.</p>
<p>The Lizard is lazy.</p>
<p>My Lizard doesn&#8217;t like to dance.</p>
<p>I try to ignore my Lizard.  I try to starve him to death.</p>
<p>My Lizard does tricks.  He sounds like common sense.</p>
<p>His logic is impeccable.</p>
<p>My Lizard comes up with tons of reasons not to exercise.</p>
<p>My Lizard does not want to take my 15-year-old out to practice her driving.  Neither do I.</p>
<p>Jules and I have been together a long time. Our Lizards like each other. They feed each other.</p>
<p>Our Lizards really hate it when we are the only ones dancing at a big party.</p>
<p>Other peoples Lizards laugh at us.</p>
<p>Maybe it isn&#8217;t enough to stop feeding your own Lizard, but we need to try to starve other peoples Lizards.</p>
<p>When you see people hating, fearing and gossiping, remember to talk to them, not to their Lizard.</p>
<p>Encourage your friends, families and co-workers to stop feeding their Lizards.</p>
<p>A lot of politicians are in the business of feeding Lizards. If you read the news, you&#8217;ll see lots of Lizards are being fed.  Try to ignore them.</p>
<p>Have a great day.  Hope your Lizard dies.</p>
<p>P.S. Seth Godin inspired this writing.  My Lizard didn&#8217;t want to give him credit.</p>
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		<title>The $3 Haircut, part two</title>
		<link>http://yovia.com/blogs/mikenolan/the-3-haircut-part-two/</link>
		<comments>http://yovia.com/blogs/mikenolan/the-3-haircut-part-two/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 01:59:34 +0000</pubDate>
		<dc:creator>Michael Nolan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://yovia.com/blogs/mikenolan/?p=286</guid>
		<description><![CDATA[Do you really want a $3 haircut? A few years ago, I went to a mall in Shanghai to get a haircut. The menu listed the haircuts according to the city where the hairstylist had trained. Shanghai was 300 yuan, about $3. Singapore was 600 yaun, $6, Sydney was 1000 yuan or $10, and London [...]]]></description>
			<content:encoded><![CDATA[<p>Do you really want a $3 haircut?<a href="http://yovia.com/blogs/mikenolan/files/2010/08/3123157924_fc6530dc57_b.jpg"><img class="alignright size-medium wp-image-324" src="http://yovia.com/blogs/mikenolan/files/2010/08/3123157924_fc6530dc57_b-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>A few years ago, I went to a mall in <a class="zem_slink" title="Shanghai" rel="geolocation" href="http://maps.google.com/maps?ll=31.2,121.5&amp;spn=0.1,0.1&amp;q=31.2,121.5%20%28Shanghai%29&amp;t=h">Shanghai</a> to get a haircut. The menu listed the haircuts according to the city where the hairstylist had trained.<br />
Shanghai was 300 yuan, about $3. Singapore was 600 yaun, $6, Sydney was 1000 yuan or $10, and London topped the list at 2500, $25.</p>
<p>I splurged, and went with the London. My pleasant Chinese stylist spoke very good English  she had obviously, indeed, trained in London  and about six people ran around doing nice things for me. Three washed my hair, two brought me tea, and one gave me a shoulder rub.</p>
<p>It was a good haircut and a good example of the power of price. That was how I chose the London  simply because it was the most expensive, and I wanted quality. Price is an indicator of quality, often our first and often the signal that influences our decision the most.</p>
<p>As director of the Small Business Development Center, I meet with about 20 businesses a month  some small, some large, and a few start-ups. One exercise that helps them the most is a competitive map, where we sketch out how the market perceives the price and quality of the business and each of its competitors. It&#8217;s amazing to me how many companies believe that their own quality is actually much higher than what the market perceives, and yet they criticize their competition for being overpriced.</p>
<p>We also run into the occasional start-up whose <a class="zem_slink" title="Business plan" rel="wikipedia" href="http://en.wikipedia.org/wiki/Business_plan">business plan</a> is to be known for higher quality and lower price. This is a tough plan to pull off. Human nature sees the least expensive option as the lowest quality.<br />
Human nature goes with the London. We avoid the $3 haircut.</p>
<p>And you don&#8217;t have to go to Shanghai to figure that out. Go out for lunch in Mankato.</p>
<p>Mankato has several choices of Mexican food alone. I recently spent $17 on two Chipotle burritos and an order of chips, and was pleased with the value, even though it was much more expensive than anything I could have had at good old Madison Avenue Zanz (two cheese chilitos, please).</p>
<p>I was happy with my high-end burritos because they were high-end. In almost every dining category, there is a choice both in price, and value. What&#8217;s worth noting, for business owners, is how our perception of value is driven by price.</p>
<p>The $1 taco versus the $17 burrito meal. The $3 Shanghai haircut versus the $25 London. A well-coiffed, well-fed and happy Mike Nolan.</p>
<p>If you really have the highest quality, don&#8217;t you really want to say so with the highest price?</p>
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