Whether starting a new small 2-person company from scratch, or growing a 200-employee firm in a new direction, starting from these types of questions is the right way to empower everyone involved.
Ask Better Questions
Entrepreneurship isn't about you. It's about them.
Go ahead. Ask.
Ask better questions, and lots more of them. Ask your customers,your marketplace, your clients, your partners. Ask, and then shut up and listen. Do it often enough, and sincerely enough, and you'll learn everything you need to know to make all the right moves as an entrepreneur and business person.