newsjockey

Web 2.0 has arrived, and it has become very popular in India.

Many media channels and business houses are using Web 2.0 tools to communicate with viewers and workers. Even the government has realized the importance of Web 2.0. Nowadays, government portals are asking people to put/file their comments and complaints online. Using the Web 2.0 tools it has become a hassle-free service for citizens of India.

Web 2.0 Content Workshop 2009

Recently, a Web 2.0 Content Workshop 2009 was held in Mumbai’s Grand Hyatt Regency in which the speaker, Lakhwinder Vohra, spoke about opportunities for Web 2.0 in India. It was organized by NewsroomContent.com and TIE, the world’s largest not-for-profit organization for entrepreneurs.

Participants across the board were present at the conference discussing the success of Web 2.0. The potential of this technology was the major topic of discussion and everyone (from content providers, software developers, and online journalists) was there to grab some knowledge on how to use Web 2.0 to reach the masses.

The important point that came out at the conference was to let the viewers and readers decide , react and comment on any subject and topic.

The conference also noted that many Indian websites are not analyzed properly as Indian people still don’t know how to maximize their website or portal to monetize in this Web 2.0 industry.

After using web 2.0 interfaces, we have increased our viewership base, and we know what our audience likes to watch in their programs. We design the program as per their views, “Ishwar Jha, Director & CEO of Digital Media Convergence, owner of mypopcorn.com.

Looking at the response, Vohra said, “We will be coming next year, I think we can organize these workshop on regular intervals, as I see India is the county of huge potential. Can you imagine only 3.5 per cent of market is captured in the 1.2 billion population.”

Indian University Creates Web 2.0 Training Program

Looking at the success of Web 2.0 in India, the world’s largest open university has organized a four week training program in collaboration with Deutsche Welle Akademie, the sister organization of Deutsche Welle news agency of Germany.

The first of its kind in India, it was a huge success. The main focus of the program was Web 2.0 and online journalism. Participants from all over the South Asian countries, included lecturers, print news editors, department heads, NGO professionals, and journalists.

Revolution in Internet has made the world a global village. But internet penetration is not good as India needs. But, in the metro cities it is growing at fast speed, many new companies are launching their services. According to the India media market 2007 report by Heernet Ventures, media market will grow about 13% to $17 billion from the current $9.2 billion.r

Population of internet in India is pegged at 81,000,000 as of November, 2008, 7.1 per cent penetration, per ITU. But, according to Telecom Regulatory Authority of India (TRAI), broadband internet connections are 3,130,000 as of March 31, 2008.