One of the great things about using social media, and especially if you let me help you promote your book through my partnership with Yovia, is that this is one form of marketing that, properly done, always gives you more than you pay for.
Content is king when promoting your book online. Make your content have value apart from your book so that people can take something away. That is how you will make them come back.
Word of mouth is the best advertising for your new book. If you’ve written a book or are planning to, remember that getting people to talk about it is the best way to spread the word.
Promoting a book is hard work. Social media is one way to do this more quickly, cheaply and easily. Watch this blog for more tips.
SEO is Search Engine Optimization. It isn’t the be-all, end-all of web design, but it is pretty important. When trying to improve your search engine rankings (so your site can be found by people not looking specifically for you) you need to use all the tools at your disposal. SEO is one such tool. [...]
The spooks were out in force last night. I took a group of ten kids aged five to 11 on a tour of the neighborhood and we were out for about an hour and a half. It seems like the last few years have seen more and more people blowing Halloween off entirely, at least [...]
