Content Really Is King
If you want to get people talking about your new book, you need to create content on your website, your Facebook and every online presence you maintain. Good content really is King! The content you create needs to be unique and original. It can sometimes be a chapter or partial chapter of your book; sometimes it can be a synopsis or elaboration on a subject written about in your book. Sometimes it can be content you didn’t include in your book but want to share.
Whatever the content, it needs to have value on its own. Don’t make all your content “teasers” for your book…giving people a small taste of the story or information and trying to force them to buy a copy to learn more. Give them something they can take away…something of real value. You don’t have to give it all away, but make them feel satisfied that they came to your content. Give them a reason to come back by creating content regularly. Get their email address and send out a weekly or monthly newsletter…in each issue you can give them a reason to come back to the site and a reminder that you have a book they can purchase.
Make it easy for people to share your information by putting a social bookmarking button on your site such as AddThis on each post. This makes it easy for people to send your post to their friends. It is critical that you make it easy for people to share your information…that is how you “get people talking” and use the power of word of mouth (or word of mouse) to spread the word.
