Publish and Promote Your New Book with Social Media

Use Social Media to Sell Books Online

One of the great things about using social media, and especially if you let me help you promote your book through my partnership with Yovia, is that this is one form of marketing that, properly done, always gives you more than you pay for.

What am I talking about? Well, if you graph the clicks and conversions of your book marketing campaign using standard online advertising methods, namely ad buys on various social media sites like Facebook, MySpace, etc., you will see your graph basically drop to zero after your ad spend is over. That’s just the way online advertising usually works.

If, on the other hand, you decide to let us handle your book marketing, you will see a different result when your ad spend drops to zero. The graph will show a drop in

Your activity stays up when your ad spend goes down

activity for sure, but not to zero. Some level of organic activity will continue as a result of people spreading the word. When you harness the power of social media, you get people talking. They don’t stop talking when you stop buying ads.

Ad placement on social media sites is part of what we do to help you promote your book, but it is only part of the picture. We use blog posts and techniques to get other people passing your information around to their friends. Once this starts, it is hard to stop it. Especially if the content we are passing around about you book is good. In fact, it had better be good (see this blog post for more on the value of good content).

Stay tuned for more tips on promoting your book with social media. It’s the best way to sell books!