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Scott Sanfilippo | eCommerce Pioneer | Solid Cactus Co-Founder- “The Coffee Klatsch.” Or, “A Visit With the Boys.”They’re there every morning. Except Sunday. Three retirees, a funeral director and his young assistant. They take up residence at the McDonalds where they sit at the same table, drink coffee and solve the world’s problems one at a time. “That cockroach in Washington, did you see what he did yesterday?” They say hello to […]
- “Quest for a Charlie Sheen Action Figure Doll.” Or, “Put a Telephone Number on Your eCommerce Store!”When it comes to building confidence with shoppers online, eCommerce retailers usually don’t have a problem cluttering up their website with badges. Whether it be an icon showing the site is safe from hackers or a badge from a review site showing the number of “stars” customers have given the merchant, these graphical safety blankets […]
- “Help Me! My Sales are Falling!” Or, “Tips for Uncovering the Cause of the Rot.”“I wish I could get it up again.” No, it’s not a follow-up to my attempt at the Fifty Shades of Grey and it’s not something that a little blue pill can fix. The “it” that is the subject of today’s post is “sales.” An eCommerce store owner reached out to me the other day […]
- “Fifty Shades of eCommerce.” Or, “I’m Too Old to be Writing this Stuff!”I walked into the bedroom, pulled back the sheets and slithered between the silk. As the cool threads caressed my naked body I lay thinking about our relationship and how it changed over the years. When we first hooked up, there was passion. There was love. It was fantastic. I would get up in the […]
- “Going Through Life With Blinders On, It’s Tough to See.” Or, “Life Requires You to Pay Attention.”On the way to my office this morning, I ran into two miscreants who fall into life’s category called “oblivious.” I’m sure you encounter people like this all the time. You know the type, the ones who appear to pay no attention to what’s going on around them but manage to carry on. I had […]
- “Comments Galore!” Or, “Following Up on the Dirty Girl Mud Run Post.”All I can say is, wow! The response to yesterday’s blog post about the Dirty Girl Mud Run has been astonishing. What started out as a post about an event that drew 8,000 women to run an obstacle course through the mud to raise money and awareness to breast cancer seems to have taken on […]
- “Dirty Girl Mud Run Rakes in $560k in Scranton!” Or, “The 2.5%”Free enterprise or taking advantage of a cause? I’m trying to answer that question after hearing about the Dirty Girl Mud Run in Scranton last weekend. The Mud Run is a 5K run for women of “all ages and athletic abilities” wrapped in pink with the promise of supporting the National Breast Cancer Foundation. 8,000 […]
- “Duplicate Content Kills.” Or, “Some Ways to Help You Cheat Death.”I constantly hear eCommerce store owners complain that their sales are down, their rankings in Google continue to plummet and they’re at wits end. First thing I do is go to their website, choose a few products at random and plop the item’s description into Google. Bingo! Mystery solved. Their store, along with dozens more, […]
- “This Product Sucks.” Or, “To Publish or Not to Publish.”An interesting question reached by in-box over the weekend that deserves more than just a quick answer at the bottom of a blog post. It’s a question and a dilemma that many eCommerce store owners grapple with every day: “I manufacture a line of [deleted to protect identity] products that are unique to our store. […]
- “Supermoon 2012.” Or, “What to Watch Saturday Night.”Supermoon. Sounds like the perfect name for a Chinese Buffet or a micro brew, but it’s not. The term supermoon refers to a full moon (or new moon) which is making its closest approach to our planet which prompts us Earthling’s to see it, and say “ahhhhh!” The people who make a living keeping an […]
- “The Coffee Klatsch.” Or, “A Visit With the Boys.”