Continuous learning
It was a busy day today. In a couple of conversation during the day I realized how much information I have absorbed about creating and managing a presence on the internet over the last few years. That knowledge – which I have learned by experimentation, by formal learning, by inquiring of knowledgeable people and by observing those who have become successful in the business of internet marketing – recently came together in a great way during a two day course that put a structure around the activities that lead to succeeding in doing business on the internet.
A group of over 60 colleagues (all WSI franchisees) got together over two days to preview the program and provide input on how it could be improved. The starting point, provided by one of our more process oriented consultants, was great, the result after two days of inspection and improvement, are amazing.
What does this have to do with this blog (which is really not about my business!)? Think about it -the power of building on a solid foundation with open and honest criticism from an expert community accomplished a great deal in a short period of time, and creates a wonderful opportunity for all of us to serve our clients better and add even greater value than we could before! This is the essence of sharing knowledge and confirming your understanding, putting your thoughts up for evaluation and put them to the ultimate test – can someone else make it work? I’ll get back to you on the answer to that question for this instance!
So much for rambling! The point is that I have learned from the broad network of specialists who sell their knowledge of internet services online, from the many software / information services who provide research tools that allow us to identify real opportunities to connect a business with its audience, and from just plain experimenting! But none of these opportunities mean anything without an active learner. Curiosity, openness ti new ideas, active seeking of new information, critical evaluation of opinion and information -these are the behaviours that enable learning. Sharing knowledge, like any sharing, involves two roles!
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