I got the VIP invites in the Whiskey River opening at the St. Johns Town Center in Jacksonville, Florida a while back.
I was of course excited at the concept of a good-old-cowboy-cold-beer western dance club to bring my beautiful wife to on a Saturday Night.
After polishing up the boots and throwing a little armorall on the dash of the F-250 we set out. It was 9 PM saturday night and we were excited for a little line dancing, bull riding, wing eating and good old fashioned cowboy entertainment. Unfortunately, none of that happened.
Long story short, at around 11:30 we were done, pulling through Krystal to pick up a sackful to drown our Whiskey River Blues, and to quench our hunger. Despite repeatedly trying to find some food, someone that could help us or even a place to sit down, we left empty stomached. Maybe that is a good sign.
I can see the potential, but it left a lot to be desired. It reminded me of a mix between Hooters, Disney, and a frat party for Jacksonville suburbanites. I think I even saw those guys from Jersey Shore there. Fist pumping while they do their laundry or whatever.

Warning: Actual contents may vary
For starters, the images on their website paint a picture of the ole-west, jean-short, whiskey infused fun I was looking for on a Saturday night. I can deal with a little optimistic marketing – this is what I can’t deal with:
Here is a picture of what it actually looked like.

Quick, get up there and ride the bull!
It is fairly new and I’m sure we’ll check back in a few months. While it didn’t give us the ho-down I was looking for at least it’s a new genre of clubs to add to J Ville’s options on a Saturday night and the Whiskey River girls did their best to keep the crowd entertained.