Ed Malin, owner of Angie’s Sub Shop in Jacksonville Beach, Florida posted this this sign at the famous sub shop.
Archive for July, 2010
We all know that a crisis like the spill in the Gulf is hurting BP’s brand. But what can we, as marketers learn about how to manage a crisis?
The emergence of social media as a driving force in shaping public opinion has been accelerating over the past five years. The influence of social media “buzz” can have significant impact both positive and negative to a brand and/or issue, from politics to corporate performance.
The case study presented in this paper is an “initial” data collection and analysis of the social media patterns associated with the BP / Deep Water Horizon explosion and resulting oil spill in the Gulf of Mexico in spring 2010. The incident and ongoing, expanding crisis have had major impact on the principals – BP, the Gulf Coast states, including business, political and government leadership – in profound and unanticipated ways as all players try to solve an unprecedented environmental and industrial crisis.
Ronaldo may be the top footballer in the world, but he’s also the most valuable.
According to a study conducted by Fisheye Analaytics, only one CEO ranked in the top 5 most talked about people on the web during the World Cup. Fisheye compared the major soccer stars against the top CEOs of the world, and measured overall reach and mentions.
Only one CEO made the top 5 – Steve Jobs.
Ok, I admit it. I love Breaking Bad.
It’s the middle of summer, in between Season 3 and Season 4, and my Sunday nights just aren’t the same while the show isn’t on. For those of you who haven’t seen the show, and want to get caught up, here is the scoop:
1. A middle aged guy gets screwed in a business deal, loses millions and settles for middle America, where he teaches high-school chemistry, and seems to hate his life.
2. He gets diagnosed with terminal cancer.
3. He breaks ‘bad’ and decides to start cooking meth (he’s a chemist afterall).
4. All kinds of drama happens, including the mexican drug cartel trying to kill him and almost killing his brother in law, who works for the DEA.
5. His wife finds out and leaves him.
6. His wife finds the money and gets back with him.
7. He becomes the largest supplier of high-grade meth in the southeast.
8. He kills a few scumbags (including running one over with his piece-of-junk car).
9. His cancer is cured (with the help of all of his new money) and now he wants out.
(Season 3 ends)
Not that anyone should go out and start doing anything illegal, but there’s something about his freedom that is encouraging. The irony of the plot is that it was only after being diagnosed with cancer that he really starts to live.