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Ronaldo may be the top footballer in the world, but he’s also the most valuable.

According to a study conducted by Fisheye Analaytics, only one CEO ranked in the top 5 most talked about people on the web during the World Cup. Fisheye compared the major soccer stars against the top CEOs of the world, and measured overall reach and mentions.

Only one CEO made the top 5 – Steve Jobs.

world cup buzz vs buzz of major CEOS

who has the most buzz online



Dear marketing community,

I’ve just started planning for 2010…

I actually said ‘0-10’ in a planning meeting this morning. At that moment I realized that not only is the new year quickly approaching, it’s an awkward year to say via abbreviation.

What better time than these last weeks before the winter break to sit down and plan your marketing strategy for 2010.

Our business is very much focused around the major discussions that happen each day on the web.

While we can’t always predict what and why these spikes will happen, we can plan for known events.

(I can’t believe Yovia missed International Talk-like-a-pirate Day this year)

Please use this free calendar to plan your 2010 marketing strategy.

To your success in 2010 and beyond.

Spread the word,
jh-signature

Jalali Hartman
CEO – Yovia

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Do you have a blog that you want to feature, drive more traffic to and increase SEO rankings for? Or maybe you are just getting started blogging.

Grab the widget to show you’ve been featured! The more your widget gets viewed, the more traffic Yovia sends your way!


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St. Augustine, FL is only about 45 minutes from my home. This giant 15 foot diamondback snake was apparently at the ‘mall’ yesterday. Maybe he was looking for some closeout deals.

a world record rattlesnake

a world record rattlesnake

the snake is believed to be a world record
"We're gonna need a bigger car"

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After applying via Mashable’s “Spark of Genius” campaign, Yovia was accepted into MicroSoft’s BizSpark Startup program.

Yovia is a Microsoft BizSpark startup.

Yovia is a Microsoft BizSpark startup.

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Todd Hoskins from Ch.mp first told me about this Brands in Public project from Seth Godin.

brandsinpublic

The idea is really clever. It’s simply a directory of several hundred brands – and the ‘chatter’ that is picked up on the Internet.

The idea is this – if you are in charge of the brand you may log-in and ‘highlight’ the good content and may respond to the bad – for a fee.

Is this an acceptance of the full transformation of the the social web?

Are we finally at a point where quality prospers and incompetence dies?

If so, Mr. Godin may have ushered in this new social era into maturity.

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