Todd Hoskins from Ch.mp first told me about this Brands in Public project from Seth Godin.

The idea is really clever. It’s simply a directory of several hundred brands – and the ‘chatter’ that is picked up on the Internet.

The idea is this – if you are in charge of the brand you may log-in and ‘highlight’ the good content and may respond to the bad – for a fee.

Is this an acceptance of the full transformation of the the social web?

Are we finally at a point where quality prospers and incompetence dies?

If so, Mr. Godin may have ushered in this new social era into maturity.