No More Stupid Commercials

What We are Evaluating
Even before we get to how we are going to evaluate commercials, we should clarify WHAT we are actually looking at. 

1. First and foremost it must be a commercial. Infomercials are a different matter along with direct response television. If you struggle like I did at first to understand the difference you can gain insight here – http://en.wikipedia.org/wiki/Infomercial 
2. We are only going to discuss national commercials because:
   a.  Local commercials are unfortunately so often filled with stupidity that we would be drowning in a sea of turds without a life ring floaty thing and
   b. National advertisers spend millions of dollars on producing them and then buying the ad time on TV so by the very fact that they often assault our senses, must accept that they are subject to disapproval.

How We Are Evaluating Commercials
Now on to how we identify a commercial as “stupid.” The scientific method and the Heimlich maneuver will be employed whenever possible.
Our CRITERIA FOR RATING STUPID COMMERCIALS

1. What kind of mood I’m in
2. If I have I been drinking 
3. If I have been drinking ALOT
4. If I am conscious or not
5. If someone else has a really good suggestion
6. All criteria are subject to change without notice

All of these approaches will be initiated using a double blind study by the blind using standard deviation and a drag coefficient of 3.

What’s Included
Although each review will come with a rant or tirade of disagreeable nature, our scientists will also attach to each posting:

1. Who the advertiser is
2. The product being pitched
3. The name or title or theme of the commercial
4. The advertising agency that produced it wherever applicable.
5. A video or video link of some sort if at all possible.

Tags:
2 Comments;