No More Fairy Tales for Cream Cheese
Change is Coming
Kraft’s Philly Cream Cheese is getting a new advertising agency along with Kraft Singles cheese. Well, not new really, the agency getting the business - already had several other Kraft brands already. The new account is worth some decent coin, going for a combined $40 million in spending last year alone according to Adweek.
The Good News
There will be no more of these stupid commercials that were built around the “Snack Happily Every After” theme.
In this gem, you’ll notice that her lunch is in fact a snack, likely so she can afford the calories for dinner and then make moves on the chef at the restaurant….the little tramp.
The Bad News
we don’t know what the new campaign will look like so we’re not out of the cheesy woods yet my friends. Keep your eyes open and your noses alert for any newly cut Kraft cheese commercials that might set off an alarm on the stinkometer.