An area of opportunity for individual investors that we’ve only touched briefly on so far is traditional options. This article assumes you have a basic understanding of call options – if not, a few quick primers can get you up to speed – see here for a basic long call, and here for covered calls.
There can be different reasons to employ a covered call strategy, but a few general reasons for doing so:
-Implied volatility is high, translating to rich call premiums one wishes to capture. See more on how volatility translates to option values.
-A long-term bullish outlook, but a near-term belief the stock has little upside.
-Improve returns should the market trade lower.
One widely-followed stock that has earnings coming up is credit card processor Visa (V), which reports on February 4th. Visa is currently trading just above its IPO price at $44.15/share, and with earnings in one week the implied volatilities of the front month (February) calls are high. Below is a chart comparing Feb. IVs with March IVs.

One of Visa’s competitors, American Express (AXP), rallied almost 10% today following its earnings announcement. But Visa and American Express have very different business models, because AmEx retains its card members’ loans and Visa does not. This exposes AmEx to credit risk, whereas Visa is simply a payment processor that earns a fee from transactions.
The unique business model (similar only to MasterCard, ticker: MA) and strong competitive advantage makes Visa’s 20x trailing EPS multiple seem less overpriced than the rest of the credit-sensitive financial sector to which it is traditionally compared. Indeed, when most of the finance industry is going through a period of massive losses and liquidity concerns, analysts are debating how much money Visa will earn. Below is TradeKing’s Earnings Center analysis for Visa; showing current estimates and how Visa has traditionally beat expectations.

Visa’s huge competitive advantage is sustainable for the long-term, but with the market driven by short-term sentiments (especially around earnings time), Visa could go either way. Let’s say you own 100 shares of Visa and are confident in its long-term success, but want to reduce uncertainty going into earnings. You can sell one call option and collect the premium up front, and as an example we will use the $47.50 strike. This gives upside of 7.6% from the most recent close before the short call option begins to offset profits from the long stock position.
The $47.50 strike for the February Visa calls currently trades at a $1.35 bid/$1.45 ask. Taking the mid-point of that range implies a contract premium of $140, or 3.2% of a 100 share position in Visa stock. The graph below shows the payoff from initiating a covered call on Visa stock.

Two important points to note: first, the breakeven on the trade is lowered to $42.75 because of the option premium. This means that Visa stock could decline somewhat, and this strategy will still show a profit – whereas not selling the call and simply owning the stock would result in losses from any decline in share price. Second, the strategy begins to underperform simply owning Visa stock above $48.90, which is the strike price plus the option premium. Even though the chart shows flat profits above $47.50, the addition of the call premium to the comparison is crucial.
The premium to be collected from writing covered calls on long-term stock positions can add substantially to performance, especially in down markets or when volatility is high.
For more on covered calls, see the Options Industry Council explanation or the TradeKing Options Playbook.












