I am often asked if SEO can be successfully done on a do-it-yourself (DIY) basis or is a professional SEO expert needed?
My answer is yes, no, or maybe depending on the circumstances. If the web page theme being optimized is very competitive I lean towards saying no to DIY. If the web page theme being optimized is a highly specialized niche with few competing pages, I lean towards saying yes for DIY.
The other factor is how well educated the the DIYer is about SEO or how much effort they will put into becoming educated. Most DIYers go down a path of a few hours of random, unreliable SEO fact-gathering that they like to call “research”.
If you Google “SEO facts” you will see there are 9+ million web pages claiming to offer facts on the subject. Good luck sorting that out in a couple of hours. I have been doing SEO for 5 years and I am still learning and adapting to the ever-changing tactics needed.
DIY SEO is a little like DIY tax preparation. If your tax situation is simple, then DIY. If your situation is complex but you are willing to wade through the endless pages of tax code, then maybe DIY is OK for you. But if not, then for best results and peace of mind a tax expert is best.
It’s the same with SEO. If you have an easy path or are willing to climb a steep learning curve then go for DIY; otherwise find a pro.
Tags: Add new tag, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO
