Most marketing and advertising is done to generate leads with the goal of new customers and increased sales. Here’s the bottom line.
Average cost of a lead using Outbound Marketing = $332
Average cost of a lead using Inbound Marketing = $134
A lead is a lead. Unless you like spending more than needed to accomplish the same thing, you need to be using Inbound Marketing.
So what is Inbound & Outbound Marketing?
Traditonal Marketing (Yellow Pages, TV, Newspapers, Radio, Signage, etc) is referred to as Outbound Marketing or Push Marketing. You formula a message or offer, place it in an ad, and then send it out or push it out to your maketplace. And then you hope you reach people who are in the market for what you are selling. This is also called the spray and pray method.
Digital Marketing is mostly referred to as Inbound Marketing or Pull Marketing. Customers hunt for information about your goods and services when they are most interested. Then they pull in information from on-demand sources, via especially search engines, which allows them to pull in information from company websites, blogs, social networking sites, social content sharing sites, and news sources. This gives customers on-demand product information, user & expert reviews, endorsements, and allows comparison shopping all conveniently sourced from their computer screen.
The cost per Inbound Marketing lead is a fraction of Outbound Marketing leads. Don’t take my word for it, here is the cost per lead figures in an eMarketer Report
So Inbound Marketing is what you should be engaged in. Find a Professional Source to show you how to do it effectively – contact me for example!
Tags: Digital Marketing, Inbound Marketing, Internet Marketing
