Archive for May, 2010

Social Media should be named Public Media

Monday, May 17th, 2010

Wikipedia describes Social Media as:
Social Media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds, and pictures which are typically shared via the Internet and the value can be cultural, societal,  conversational, financial, or business oriented.

Social Media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social Media uses web-based technologies to transform and broadcast monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.

The term Social Media has evolved from the terms “Web 2.0″ and “User Generated Content (UGC)”.  Social Media became the populist term because it involves people socailizing online.  But the key to it all is public generated content.  For that reason, it seems to me that the correct name for it is Public Media.

Until Social (AKA Public) Media came along, information publication was controlled by a relatively few, but very large media companies. Companies used traditional media publication sources to broadcast their messages (AKA commercials).  Whoever could afford air time or print publications spoke and the public listened. There was no practical way for the public to mass respond to broadcast news and ads.

With the evolution of Public Media (AKA Social) the public now has a mass publication method and the flow of information has become open to all.  Companies now have to listen, not just talk.

I read that Amazon has been credited to be one of the first websites to tap into Social Media for business use.  Amazon in the late 90′s added customer reviews of purchased products to their eCommerce function in the form of  forum postings on the Amazon website. 

From there social spread to other eCommerce websites and eventually to the mega sites like Facebook, MySpace, LinkedIn, etc, etc, etc.

The invention of the large social sites has transformed mass communication. the public now has a broadcast method for their voice. Socail Media has moved past being just a place to socialize. Social Media is now a full fledged source of public information exchange.

I vote for renaming Social Media to Public Media.  What do you think?

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Social Media… you really, really, really need to pay attention

Friday, May 14th, 2010

Change happens.  Here is a video about the last ad agency in the world.

http://www.youtube.com/watch?v=ERGrSQoY5fs&feature=player_embedded

You really, really, really need to get on board with Social Media Marketing.

Need information?

Follow the WSI webinar series about Social Media. The next webinar is on May 27 – register via the below link:
Surf or Turf through Search and Social (a WSI Webinar), Thursday, May 27, 12:00pm to 1:00pm CDT – Join a WSI Search Marketing Strategist for a special webinar presentation entitled “Surf and Turf through Search and Social”. This dynamic presentation will broaden your understanding of how search marketing and social media impacts a person’s decision to either “surf” through your site or “turf” it from the get-go. Make plans to attend this webinar, where a WSI expert speaker will reveal key tactics that you can implement into your online marketing strategy to skyrocket your results.
Click here to register!

 

Archived Webinars:  Video Marketing,  Facebook and LinkedIn (Note: Video starts about 1 minute into audio.) 
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Internet Video Marketing – a look behind the curtain

Monday, May 3rd, 2010

Internet Video Marketing is hot.  Done properly video can enhance SEO, inform, educate, go viral, and help close a sale. Knowledge is power – watch the below archived webinar for a look behind the curtain at how the magic happens.

Video Marketing Webinar – strategies and future trends. Enjoy.

http://downloads.mapssystem.net/ECWebinars2010/VideoMarketingUS.wmv

And here is the companion whitepaper – Video Marketing: Proven Strategies and Future Trends”: http://getwsipowered.com/videomarketing.

WSI is pleased to announce the next webinar on May 27 at noon CDT entitled “Surf or Turf through Search and Social”

Register here: https://www1.gotomeeting.com/register/936951361   and a whitepaper will be available shortly before the webinar

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Is Social Media Marketing Measured in Velocity, Acceleration, or Jerk?

Saturday, May 1st, 2010

In physics, speed is defined as Velocity. Velocity is a measure of average or constant distance covered per unit of time like feet/second. Acceleration is a measure of the rate of change in speed or velocity and is measured in feet/second/second.  The term ‘Jerk’ (AKA Jolt, Surge, or Lurch in some systems) is a measure of the rate of change of Acceleration measured in feet/second/second/second.

If something is traveling at a constant speed its progress can be measured by Velocity. If the object or activity is speeding up at a costant rate, its change in progress can be measured by Acceleration. If an object or activity is speeding up at an increasing rate, its change in progress can be measured by Jerk.

So what does this have to do with Social Media Marketing (SMM)? 

Is SMM moving along at a constant Velocity or experiencing uniform Accelerating or is the reality that SMM is being Jerked at a pace that could propel SMM into a position of Marketing dominance?

In the last 3 years, Social Media has gone from a relative unknown to a major activity for the majority of Internet users. Networking portals like Facebook are challenging old standbys like email as the online communication method of choice. Sharing websites like YouTube are challenging traditional news sources for attention.  Twitter keeps followers in touch in real time.  Clearly SMM has been in, and continues to be in, a Surge period.

Marketing budget emphasis is changing to follow the Surge in Social Media user activity.  Marketing budgets are being reallocated to SMM activities. Sure… websites, SEO, PPC, Banner Ads, and email are still part of the game, but those activities are not Accelerating, much less Surging; they are moving along at a constant pace.  

The budget Surge in SMM is coming at the expense of traditional media like radio, newspapers, Yellow Pages, and similar old-line media that is in a Decelerating period. Is your marketing budget still dominated by activities in declining media? If yes, why?

SMM is leaving what marketers call the early adapter stage and is entering the mainstream stage.  The biggest obstacle to successful utilization of SMM among businesses is lack of understanding how to profit from SMM.

If you see the light and don’t want to miss the Surge, contact us. We can provide a Social Media Marketing Plan tailored to your business and marketplace.

So don’t be a jerk; but rather take advanatge of the Jerk – Surge that is – In SMM.

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