The reason digital marketing via the Internet and Mobile is essential is because people have decided the digital world is where they like to hang out. The digital world is where eyes and ears have migrated. Consider the following digital world realities:
- The number of text messages exchanged daily on mobile devices exceeds the population of the planet
- There are about 88,000,000,000 (88 billion) searches performed globally via Google each month if you include website, image, and YouTube searches
- There are 19 billion searches in Twitter (all sources), 9.5 billion searches in Yahoo, and 4 billion in bing (search volume per comScore)
- Search inquires for information in the above sources were made somewhere else in the ‘real world’ before the arrival of the digital world
- There are 750,000+ new members of Facebook per day
- 50% of Facebook members login each day
- Over 800 million photos are uploaded per day in Facebook
- 84% of Social Network sites have more woman members than men
- There are about 550,000 active Facebook applications
- Around 950,000 iPhone apps are downloaded every day
- About 900,000 blogs posts are entered daily
- Internet users increased by 18% last year
- Approximately 300,000 people became new Twitter users each day in May 2010
- 57% of all Twitter users are located in the USA
Meanwhile, usage of ‘real world’ media and information sources are in decline, like newspapers, Yellow Pages, and radio.
The transition from real world to digital world media consumption started about 10 years ago and has accelerated in the last three years. Many businesses have not yet caught up with the crowd that has moved to the digital world. If you find yourself behind the curve, I asuggest hiring a Digital Marketing Consultant to guide you.
