On June 8, 2010 Google announced that Caffeine, its new Web indexing system, is completely implemented. So what you say? What does this have to do with me you ask?
Google claims Search Engine Results Pages (SERPs) will have 50% fresher results (i.e. faster indexing consequences from updated content) because of Caffeine. Plus, indexing will be based on the largest, most diverse collection of Web content Google has ever sorted through.
Caffeine allows Google to sort out Web content on a more granular, continuous basis and on an enormous scale. This allows the SERPs’ index to be continually updated instead of every few days or weeks. Google said Caffeine processes hundreds of thousands of Web pages in parallel and if those digital pages were a pile of paper the pile would grow three miles taller every second.
This is good news for users because they will obtain the latest, most relevant information ever available from web searches. But this changes the search optimization game rules for high organic search ranking. Caffeine gives a lot weight to on-website and off-website frequent content updates and related relevant backlinks. This makes it imperative for website owners to regularly refresh website content and to do frequent social media postings and marketing.
Google introduced this hyper-active index system in its quest to improve search results for users. The Web has evolved into a far more complex environment than a couple of years ago. Web users now expect to not just find relevant web pages from their search results, but also things like videos, images, audio files, real-time updates, and user reviews.
Google’s Caffeine index provides users with SERPs that serve up the latest of all of the above. Thus Caffeine rewards page #1 Google listings to fresh Web content from diverse publication sources including websites, Social Media channels, blogs, and WIKIs. Publish (often and everywhere) or perish from page #1 in Google seems to be the message of Caffeine.
The Web remains a fast evolving environment. The business rewards for keeping up with the changes are enormous, but daunting for business owners and managers. The Web is no longer a playing field for amateurs. Find a trusted source for Internet Marketing professionals to manage your Web presence so that you can focus on strategies and your core business activities.
Tags: Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, Social Media
