I came across a humorous article written by a SEO (Search Engine Optimization) specialist.  She vented her frustrations with web development firms and clients who ‘don’t know what the don’t know’ about SEO.

I learned long ago that what separates the pretenders from the contenders in Internet Marketing is the knowledge and time required to professionally and effectively execute the various elements of Internet Marketing.

Trust me… No ONE PERSON and very few single organizations knows all that is needed and has the time and resources to execute a holistic Internet Marketing program which by necessity contains some or all of these elements:

• An outstanding website
• Search Engine Optimization (SEO)
• Pay-Per-Click ad campaigns (PPC)
• Social Media Optimization (SMO)
• Email Campaigns
• Content Marketing
• Video Publications
• Banner Ad network campaigns

I am fortunate to be part of an Internet Marketing Company with a scalable staff of specialists for all of the above disciplines. My task as project manager is to manage the end customer’s  project by engaging and orchestrating the dedicated work of my selected team members.

I can’t image how a customer’s Internet Marketing interests could be served properly by just a “web development firm” as many of them claim to be able to do – often with a one-man-band approach.

A “baseball player” can’t play all positions well or hit for average AND power. A “musician” is proficient at only one or a few instruments at most. A “lawyer” is not skilled at all branches of law. A “doctor” who practices orthopedic medicine you would not want operating on your heart.

You get the idea… a “web developer” is not the ticket for SEO, PPC, SMO, Email, etc, etc, etc.

WSI has the multi-disciplinary experts needed for your web success. Contact Us