Half of Mobile Users to Be Web-Enabled by 2013
AUGUST 10, 2010 eMarketer
Popularity of smartphones will drive adoption of web connectivity. According to Nielsen research, smartphones were used by 25% of the US mobile phone audience in Q2 2010, up from 23% the previous quarter and 16% in Q2 2009. The research firm predicts they will overtake feature phones by the end of 2011.
This increased ownership of smart devices is driving growth in mobile internet usage. The acceleration of this trend has led eMarketer to raise its forecast relative to the estimates released in November 2009. According to eMarketer projections, 85.5 million mobile users will access the web from their mobile devices in 2010, versus 83.5 million in the previous forecast.
See the whole eMarketer article here: http://www.emarketer.com/Article.aspx?R=1007858
As I have stated in earlier posts, the next evolution in Internet business utilization will be driven by mobile devices: smartphones and iPads and similar.
Mobile devices will significantly displace PCs as a preferred web access tool. Surfing, searching, navigating, buying, media consumption, books, magazines, news, digitial entertainment, and communicating will more and more drift to mobile devices.
And when eyes and ears move to a new arena, marketing activities are sure to follow. Are you ready for mobile engagement?
As I mentioned in my last post, the innovators and early adopters are already into mobile technology and the marketing dollars are flowing accordingly. The early majority has their toes in the mobile waters and the late majority will follow apparently by 2013.
As a business person, you should view all of this change as an opportunity. But human nature being what it is, many will view with annoyance the rapid changes going on in technogy and the affects on the marketing world.
For those who see the opportunities, contact us for the help needed to achieve websuccess.
Tags: Digital Marketing, Internet Marketing, Mobile Marketing
