This article ” Do the habits of the ultrawealthy point to the future of m-commerce?” compliments some of my recent posts regarding Mobile web-enabled marketing and Internet trends.
When new technology emerges, sometimes barriers to adoption are economic and sometimes risk aversion or both. Mobile commerce does require the use of smartphones and Internet connect time which is within the reach of many. But a higher percentage of the wealthy are able to utilize web-enabled mobile so that demographic has the highest percentage of m-Commerce users.
I expect m-Commerce to steady grow as smartphone usage expands and the innovators and early adopters are joined by the majority.
Now is the time to get into Mobile Marketing to establish your business’ foot hold in this growing marketplace.
Tags: Digital Marketing, Internet Marketing, Mobile Marketing
