I took a break from blogging for a few weeks, so what’s new in the world of Digital Marketing lately?
For one thing, Mobile is emerging as a viable marketing venue. Mobile usage is climbing as the number and type of mobile devices increases – from smart phones to iPads .
Studies indicate that mobile users are more tolerant of mobile ads than advertisers assumed. Users appear to be ahead of advertisers in this regard. For example, coupons served up on mobile devices are proving to be popular.
MarketingVOX reports that coupons.com routinely looks at their data stream and draws rough – if not humorous – conclusions about certain device owners. For instance, it stereotypes Android owners as manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners – iPhone Users are from Venus; Android Users, from Mars.
I don’t know if all that’s true, but Mobile users are different. They still are mostly early adopter types with above average comfort with tech. They also tend to have above average incomes. I expect mobile device usage to grow to all segments of society as prices come down and familiarity increases.
My smartphone does more “stuff” than my desktop PC could do 5 years ago! Plus it is with me everywhere . It is utilized often to find things, get directions, deliver reviews, and keep me connected with what’s up in my social networks, general news, and weather. And it plays tunes for me, receives programming, and plays games for me if I am in the mood.
When a device is with you all the time and can do all of the above, it tends to receive a lot of eye ball time. And where eye balls spend a lot of time ads are sure to follow.
Local businesses are well advised to pay attention to Mobile Marketing. With the holiday season upon us, businesses need to take advantage of every chance they have to reach consumers in this rough economy.
Interested? Need help with the why, what, and how-to? We can help you decide if Mobile Marketing is right for you and get you started. Give us a try.
