Posts Tagged ‘Social Media Marketing’

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Social Media… don’t believe the myths

Monday, April 5th, 2010

Don’t Believe These 5 Social Media Myths 

There is a lot of information floating online that rants about everything from how great social media is to how much of a waste of time it is. Below is a list of common misconceptions around this topic that I often encounter when educating businesses about social media.

1. Sites like Twitter and Facebook are for Kids -
Fear: Businesses have a difficult time grasping the concept that the same network their children use to gossip to their friends about the party they went to over the weekend is the same channel that is going to connect businesses with their customers.

Fact: Yes, it is true that there are a lot of teenagers and college students that are on social networking sites. However the fastest growing demographics on Facebook are those 35 years and older (Facebook). On Twitter, 45 to 54 year olds make up the highest indexing age group (eMetrics) and Internet users between the ages of 35-54 now account for 40.6% of MySpace visitors (comScore). So, social media is not just for kids, but a way for organizations to reach out and connect with the right people to grow their business.

2. Building Online Relationships is a Waste of Time -
Fear: There is no point of networking with people you are never going to meet. It is simply a waste of time as it will not drive me any more business.

Fact: This is far from true – social media has opened the doors where it is possible to network with your customers, clients, prospects at ease. Not all of them are going to turn into customers, but that does not mean you cannot collect valuable feedback on your product or service. In addition, building your online fan base is another way for you to promote your products and services and help keep people informed about what is happening in your organization. There is no such thing as time being wasted when it comes to networking with your target audience.

3. You Can Not Measure Social Media -
Fear: It is not possible to measure an ROI on social media.

Fact: The very fact that social media is Internet based means it can be measured. When it comes to measuring social, there are typically different Key Performance Indicators (KPIs) businesses look at when determining ROI. For example, the goal of your website may be to measure the number of completed downloads, the number of items added to the shopping cart, or the number of newsletter sign-ups you receive. However, on your social media campaign, you might look at the number of fans that increased over time, the number of comments posted on your channel, the number of discussion threads on your forum, or the number of ratings your video received. All these Key Performance Indicators can be measured and analyzed to determine if the campaign was indeed successful.

There are several tools available that allow you to measure the traffic you receive from social sites and analytic software such as Google Analytics can be used to determine which social sites brought the most conversions for your product / service.  So yes, considering all this, social media can be measured.

4. Social Media is Free –
Fear: I can create my own YouTube channel, or LinkedIn page, or Twitter account. There is no cost for me to set up my network on those portals, so why am I being told it is going to cost me money to implement a social media campaign?

Fact: A lot of the technology is free, but simply creating an account on Facebook or registering your product name on Twitter is not a social media campaign. You need to ask yourself:
• How do I increase the number of fans I have on my Facebook page?
• How do I get users to subscribe to my YouTube channel?
• How do I get people to retweet my message to their followers on Twitter?
• How do I get users to subscribe to my blog?

You still need the campaign, the creative, and the drive to get your social media plan working for you.

5. This is Something I Can Probably Do In-House –
Fear: We have employees that use social networking sites on a regular basis, and they are familiar with the technology, so why not use them to grow our business online?

Fact: In most cases, employees are using social media for personal reasons, and use it to connect with their friends, share photos, and find out what’s happening and where. But when it comes to leveraging and monetizing social media for business purposes, it is a completely different ball game. This is where creativity, campaign ideas, and of course experience is key.  Organizations need to turn to the experts in this field to help them put that plan in place. There is no pre-defined process for social media. Depending on your target audience and your product or service, the networks you participate in, the message you decide to deliver and the way you deliver it are crucial to the success of the overall campaign.

Contact experts with years of social media business strategy experience. 

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Social Networks… did you know?

Monday, March 22nd, 2010

Did you know this about Social Networks (SocNets)?

USA web users currently spend on average just over 6 hours per month in SocNets?

In the top 10 countries, web users spent about 5.5 hours in SocNets in February.

About half of all SocNet traffic is within the USA

The unique SocNet audience in the USA grew about 30% year to year, from 115 million in February 2009 to 150 million in February 2010.

Facebook is the most popular SocNet site with about 50% of global SocNet traffic. MySpace is in second at about 15% of traffic.

Facebook passed Google last week as the most trafficked website. Facebook is more popular than email for communications.

Almost 50% of all global marketers currently use SocNets for business purposes with another 20% planning to jump in this year.   Almost 60% of USA marketers currently use SocNets.

About 50% of users (especially those under 25) log into Social sites like Facebook and Twitter during the night or as the first thing they do in the morning.  Almost 20% of all user age groups log into SocNets before turning on the TV or radio.

60% of users under 25 years old do not go longer than a day before using a SocNet and 50% for users over 25 do not let more than a day go by without going to a SocNet.  About 40% of <25 and 25% of >25 year olds check SocNets several times a day.

Mobile devices are popular SocNet connectivity methods because users check into SocNets so frequently whenever they have a spare moment wherever they are.

Is your business adapting to the SocNet environment and trend with valuable Social Media Marketing tactics? Not sure how? Get some help from experts.  Contact Us.

Join our webinar this Wednesday, March 24:

Topic: Monetizing Facebook for Businesses: 5 Deadly Mistakes Businesses Can’t Afford To Make
Date: Wednesday, March 24, 2010 – 12:00 PM – 1:00 PM CDT
Register: https://www1.gotomeeting.com/register/957409281

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Social Media Tip… Facebook visits surpassed Google visits

Saturday, March 20th, 2010

For a long time, Google has been the undisputed leader in web visits. Not anymore.  According to Industry watcher Hitwise, last week visits to Facebook surpassed visits to Google in the USA. 

Facebook and Google both have about a 7% market share of all Internet traffic with Facebook currently having a slight lead in visits over Google. If the other top Social Media and Social Networking websites are added in, collectively they far surpass Google traffic.

Being social is the top single online activity – let that sink in and think about the business opportunity that creates. Social does not mean just friends getting together.  Social includes business networking, idea sharing, lead generation, advertising opportunities, recruitment or job hunting, and linkages to improve search optimization and increases in your website traffic – all good things.

The growing popularity of Social websites underscores why Social Marketing has become a must-do for the business world. A foundation of marketing & advertising is to put your message where the crowds are located - where your customer’s eyes and ears are hanging out.

Marketing is done where people prefer to spend their time and you have a chance to grab some of their attention: watching TV, listening to Radio, reading newspapers & magazines, etc, etc. But those traditional hang-outs are in decline. More and more people are online doing searches and being social.

Businesses can not afford to ignore this trend – shift happens. Marketing budgets must be flexible to change with the times.

Some businesses are adverse to change, especially if it involves technology. If you have not already adjusted to the new normal in the marketing universe , my advice is to get over your apathy or fear or whatever is causing you to ignore reality and embrace Digital Media Marketing.

If you are not sure how to approach integrating Digital Marketing into your overall marketing mix, get help from Digital Marketing professionals.  Contact Us.

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Learn How to Advertise on Facebook

Wednesday, March 17th, 2010

INVITATION

Subject: Keep March 24 open – Learn how to advertise on Facebook

Using Social Media for business purposes is part of the ‘new normal’ in marketing practices.  Join me on March 24 for a free special webinar entitled:
“Monetizing Facebook for Businesses: 5 Deadly Mistakes Businesses Can’t Afford To Make”.

Facebook is one of the fastest growing social networks available today. With over 350 million users worldwide, Facebook has even surpassed email as the most frequently used tool online.

At this webinar, WSI will teach you how you can leverage Facebook to enhance your brand, manage your reputation, drive more traffic to your website, generate more leads, acquire new customers and retain your existing customers.  Registration details are below. Space is limited so signup in advance to reserve a spot.

N.A. Market:
Topic: Monetizing Facebook for Businesses: 5 Deadly Mistakes Businesses Can’t Afford To Make
Date: Wednesday, March 24, 2010 – 12:00 PM – 1:00 PM CDT
Register: https://www1.gotomeeting.com/register/957409281

Note: To complete the registration process, you will need to enter my name, Gary Smith, as the WSI Consultant who invited you to the webinar. 

UK/Europe Market:
Topic: Monetizing Facebook for Businesses: 5 Deadly Mistakes Businesses Can’t Afford To Make
Date: Wednesday, March 24, 2010 – 2:00 PM – 3:00 PM GMT
Register: https://www1.gotomeeting.com/register/333810568 

Enjoy!

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Digital Marketing – what’s up in 2010?

Friday, March 12th, 2010

Surveys are a good way to determine trends. The eMarketer organization helps Digital Marketing advertisers, agencies, and publishers keep up with what’s up via publishing digital intelligence reports from various respected sources.

Here is a March 12, 2010 article about the 2010 trend of Return On Investment (ROI) being the top marketing parameter in 2010.

What I got out of the article is that advertisers are simultaneously enthusiastic about, but tired of  the hype about Social Media Marketing. It doesn’t say why some fatigue is setting in with advertisers so I am left to speculate.

  • Resistance to change?
  • More work – one more marketing channel to deal with?
  • Confusion about the fragmented nature of Social Media and how to pick the ‘right’ things to do?
  • Conflicted over how to split their marketing budgets?
  • Worries about one more thing to be accountable for?
  • Fear? – Companies are not in control of information within Social Media, the customer is in control.

Whatever is causing some advertisers to consider Social Media a “necessary evil”, the bottom line is that Social Media has risen to the top of the list of must do marketing activities!

emarketer_trends_031210

Need help with your Digital Media decisions and implementation? We are a Digital Media adoption agency.  Contact me for information

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Small Biz Doubles Social Media Adoption

Tuesday, March 2nd, 2010

Small businesses are warming to Social Media Marketing - it is now a mainstream, broadly accepted marketing venue. 

Here is a link to real world experiences of the small business world with Social Media provided by eMarketer.

And ‘Marketing Budgets Spiral Towards Social’ - Nearly one fifth of marketing budgets will go to social in 5 years!

socialmedia_strategy_kit

Getting confirmation that Social Media is effective for business purposes is one thing; knowing how to do it effectively is another. You can piece together how-to info from this blog or other online sources. Or you can seek advice from friends and associates.

Or… you can obtain a comprehensive Social Media Strategy guide from  professionals.  We offer a Social Media Strategy Kit for $99.95 that offers 60+ pages that will jump start your Social Media Marketing voyage.  The full purchase price will be refunded if you engage WSI for a website or Internet marketing project. Contact me to order your kit.

What will you learn from your Social Media Strategy Kit?

Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. Why? It could be due to limited resources or simply because they do not know where to begin. To help your company get started with social media, WSI has created this Social Media Strategy Kit which contains best practices, checklists, templates, tools and resources so your company can:

  1. Educate yourself and your staff on social media
  2. Ensure social media policies and guidelines are established
  3. Ensure your brand is protected and consistent
  4. Engage your customers and stake-holders
  5. Create a social presence and community
  6. Generate leads via your networks
  7. Utilize social media in your PR endeavours
  8. Measure your social activities
  9. Monitor your online brand reputation
  10. Establish a digital crisis management strategy for social damage control

It’s vital that your company stay up-to-speed with today’s evolving digital media technologies. This way, you can monitor what customers are saying about your brand online, but more importantly, leverage these new media tools to create and foster positive conversations around your brand.

Don’t miss this limited time offer for a comprehensive Social Media Marketing Kit for only $99.95 (fully refundable if you engage WSI in a website or Internet marketing campaign).  Contact me to obtain your kit. WSI is a social media adoption agency.

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LinkedIn: Networking and Lead Generation Tool

Thursday, February 18th, 2010 
LinkedIn is one of the most important Business Social Networking websites.


Since its inception, LinkedIn has grown to include more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else. In other words, individuals can connect with one another simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows whom and provides a means to connect people based on professional expertise, needs, and interests.

Join us at a WSI webinar entitled:
LinkedIn: Networking and Lead Generation Tool

Thursday, February 25, 2010 – 1:00 PM – 2:00 PM EST – Register here Webinar over – an archived recording is available by Clicking here

And Download the whitepaper! to study before the webinar –

NOTE: the forms will ask who provided the invitation: in the ‘WSI Consultant’ field enter Gary Smith

See you there!

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What’s the future of Social Media for your Biz?… that’s up to you

Friday, February 12th, 2010

I have devoted many of my blog posts to the topic of the business use of Social Media as have many, many other online publications. For example, eMarketer is a source for unbiased research and trend analysis on digital marketing & media.

In a recent eMarketer article entitled, What is the Future of Social Media?, the author said, “In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business.”

I agree with the above statement if one word was added – …an enormous effect on the way smart companies do business.  Some companies have adapted and are enjoying enormous benefits from Social Media Marketing. But many companies are not able or willing to keep pace with the rapid rate of change that the digital revolution has created.  Some don’t get it while others get it but are having trouble adapting to it.

The basic principles are easy to understand, Learn how here. The devil is in the details.

eMarketer has published a series of articles about Social Media.

If you are not one of the ‘smart businesses’ that has adopted Social Media Marketing, what are you waiting for? If you need help or lack the time to deal with the details, contact us, we are a Social Media Adoption Agency.

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Is Business Social Networking a bunch of hooey?

Monday, February 1st, 2010

If you are a member of business oriented online Social Networking groups, and you should be, you might become convinced that business social networking is a bunch of hooey. 

Hooey: noun – silly or worthless talk, writing, ideas, etc.; nonsense; bunk: as in… That’s a lot of hooey and you know it!

Understand that SocNets are a subset of Social Media including websites like Facebook, LinkedIn, and MySpace.  SocNets are different in purpose from Blogs or content sharing websites like YouTube, Flickr, and Squidoo or from bookmarking sites, etc. SocNet group participation is for connecting with people with similar interests and building relationships, not for direct sales activities.

For example, LinkedIn is one of the prime business social networking websites. It is organized around an endless number of Groups that are each devoted to a specific category or area of business interest.  Each Group has a discussion section and news area to post topics of interest to the group.

But in many Groups, 80% of the discussion and news postings are thinly disguised advertisements. These quasi-ad posts will have an interesting headline, but the body of the post contains a couple of self-serving statements followed by a link to the author’s business website. Click on the link and you are taken to a sales oriented landing page.

Wrong, wrong, wrong.  That is a bunch of hooey from the viewer’s perspective.  People scanning SocNet posts are interested in discussions, useful news, or exchanging job information. In B2B SocNets, viewers may be in the market for something, but if yes are mostly at the ‘becoming aware or doing research ‘ top or middle areas in the sales funnel, but seldom in the ‘ready to buy’ bottom of the funnel.

It’s like going to a Chamber event to ‘network’. My experience is that most participants attending networking events are there to socialize with friends or to try to immediately sell something to ‘prospects’. They certainly are not there to buy something. So the room is filled with friendly chat or sellers and few if any buyers.

The typical networking ‘seller’ meets, in their mind, a ‘prospect’ and quickly regurgitates an elevator speech hopeful that they will snag a sale.  The other person only hears blah, blah, blah while waiting their turn to unload their elevator speech. Of course the ‘buy from me now before you get to know me’ approach seldom works.

SocNets are often used in a similar manner with poor results. Check out the comments count for quasi-ad SocNet posts and they are usually zero. Sure, some folks might click on the web page link in the post, but I suspect the frequency is about the same as responses to hated SPAM email messages.

One suggestion for live networking events is to introduce yourself and quickly ask the other party what they do rather than launching into a spiel about how wonderful and fascinating YOU are. Make the discussion about them by asking questions to show you are paying attention. 9 times out of 10 when they are done, they will ask you what you do and pay better attention. And don’t do a general sales spiel – use what you learned about them to suggest specific areas where you might be able to add value for them.  Above all, be patient, its like dating and you just met!

There is also a right and wrong way to use biz SocNets.  Unfortunately many people use them as an extension of their conventional mass marketing methods hoping to catch a quick sale.  It is better to start by asking for information or help on some topic.  Then look for responses that offer a chance to build relationships by reciprocating with info of value to the responder and group at large.

Or add value by looking for posts that are asking for info or advice in an area of your expertise.  Provide answers without immediate expectations for business results – build your expert status by creating credibility in the relationship.

SocNets should be used to collaborate, find solutions, and connect & communicate with people with similar or complimentary interests.  Get to know each other, add value, and earn each other’s trust. Business results will follow and that’s no hooey.

Contact me for coaching – we’ve been there and done that.

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Your Social Media ‘phone’ is ringing… are you answering it?

Monday, January 25th, 2010

Regardless of your political position, I am going to use the recent Massachusetts Senate election as a teachable moment opportunity regarding Social Media.

What would happen to your business if when your phone rang  you never answered it or recorded the messages? Disaster, right? Social Media channels are sending messages to or about your company each day, are you answering or recording the messages?  Are you respecting the value of listening and engaging with your customers? Hold that thought and keep reading…

Some political commentators on a Sunday Meet the Press type TV show, I think correctly, said that the politicians in power incorrectly interpreted the meaning of the 2008 US elections. And they disregarded public input about legislation that they received in considerable volume from many sources during 2009. These miscalculations are having an affect in recent special elections.

One commentator stated that there is a communication issue – the problem is that elected officials did not communicate their message effectively.  Another commentator disagreed and offered this opinion:  Communication is the issue, but communications involves talking and listening.  Politicians are used to telling an apathetic public what they are going to do but usually don’t have to seriously deal with the listening part of the communication equation.  

That is where communications broke down. It wasn’t that elected officials weren’t telling their story effectively or uttering enough ‘magic words’ to convince the public about legislation, it was at their peril that they weren’t listening to what the public was really saying. The majority of the public was saying we understand, but we don’t want your product in its current configuration.

You can’t make your products or policies more popular or better by just lecturing to your audiences while ignoring feedback or filtering feedback by listening only to positive comments from your inner circle of friends.  

So what does this have to do with Social Media? Just like politicians need to pay attention to their constituents, business managers need to pay attention to their customers. This is especially true now because the Internet makes unlimited information available and it has changed forever the way people mass communicate.

Control of information and communication has always been key to political and commercial power. Whoever controls the ‘microphone’ usually has the edge in a debate.  Traditionally commercial communication was mostly one way, not two way. Companies were in control of information and the conversation.

In the past companies talked at their customers, not with their customers other than via an occasional poll or focus group study. Ads and announcements were sent out to the marketplace through traditional media outlets, but little could come back from the marketplace inward because there were no easy pathways.  Company management, like politicians, did a lot of talking but not much listening even if they wanted to because before the Internet, there wasn’t a good source of feedback.   Via Social Media, customers now have a ‘microphone’ of their own.

Constituents of elected officials found their voice via email, town hall meetings, tea parties, online forums, etc.  And customers of companies now have a loudspeaker connected to the world via Social Media. Business managers need to listen or their companies could be voted out of existence by customers like politicians are being voted out of office.

Some random thoughts:

  1. There is an old saying that was never so true as in today’s realities… We have two ears and one mouth for a reason – we should listen twice as much as we talk.
  2. The customer is always right – you can’t fight that. It is crucial that you know what the customer wants; they are telling you in Social Media portals.
  3. You can ignore what people are saying to or about your business, but that doesn’t make the talk go away; ignoring the discussion frustrates your customers and lets the discussion go its own way without any influence from you.

Are you in the Social Media communication loop or are you letting Social Media ‘ring’ without pickup?  Like politicians, some companies ‘get it’, many do not.  You must be active in Social Media out of self defense at the minimum. Ignore it at your peril.  There are archived posts on this very subject.  Contact me if you need to begin listening to your customers and need help.

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Digital Marketing Tip – what’s the big picture here?

Monday, January 11th, 2010

big_picture

I think it is time to stand back from the details found in the prior 75 Internet Marketing posts in this  blog and look at the big picture – get grounded in the basics.

A business or organization can accomplish three primary things online:

  1. Actionable Outcomes: sales, leads, subscriptions, etc
  2. Branding / Reputation Management
  3. Communicating / Networking: internal & external

There are five pathways available to accomplish the above sales &  marketing goals:

  1. Build a website. A website technically consists of a content management system (CMS) wrapped in a graphics design that aligns with your brand and design requirements. But the real value of a website is its content (your message) via text, images, charts, graphs, audio, & video. Your website is its content and content is your website.
  2. Utilize Search Marketing. If you build it (a website) they will not come; at least not in sufficient numbers. To secure a flow of targeted traffic the gold standard is Search Marketing consisting of Search Engine Optimization (SEO i.e. organic traffic) and pay-per-click (PPC) advertising links to your site.
  3. Engage in Social Media Marketing. The era of Web 2.0 (user generated content) is no longer an experimental marketing zone. Social networking has evolved into a must-go arena for public relations, interactive communications, networking, branding and reputation management. Plus going social provides search engine ranking benefits; opportunities for targeted advertising; and word of mouth lead generation.
  4. Conduct Email Marketing. Email is a low cost method of relationship management and up-selling with existing clients. Or with the right email system and opt-in list, productive lead generation can be accomplished.
  5. Use Display Ads (banner ads).   Display ads can be placed in some SocNet portals, within individual websites (like a local news site) or published selectively within a national network of high traffic websites. Network banner ad placement can be targeted geographically, contextually, demographically, and using a tactic called re-marketing, a display ad can follow visitors from your website to their visits on related websites within the ad network.

While a website is necessary, it is not sufficient to maximize business results in the Internet world; a mix of the above five tactics is necessary for business web success.

People’s eyes and ears are spending more & more time online and ad spending has followed that trend. The digital revolution has caused a redistribution of marketing budgets away from traditional print and broadcast media over to digital media.  

  • Marketing in old media talks at people; marketing in digital media talks with people.
  • Old marketing consists of businesses telling their customers; new marketing is about businesses listening to customers. 
  • Old marketing is all about buying attention; new marketing is more about earning attention.
  • Old marketing was mostly disruptive within the delivery media; digital marketing is mostly non-disruptive within the delivery media. 
  • In old media, advertiser claims can’t be checked within the delivery media; with new media fact checking is easy via independent user reviews, ratings, endorsements, critiques, and even videos about products.
  • Most old media is not with you 24/7 (Yellow Pages, TV, newspaper, etc); new media can be accessed anywhere there is an Internet connection with a mobile device – smart phone or netbook for example. 

The big picture is clear. Digital Marketing offers compelling business benefits that shouldn’t be ignored. If you haven’t got started, get going. If you are engaged in Digital Marketing, there is always room for improvement. Either way, if you need help, I’m available.

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Digial Media Tip – social chatter damage control

Friday, January 8th, 2010

Digital Social Chatter Damage Control –  

The prior post talked about Social Media self-defense, but what if bad things still happen? Check my earlier post: ‘Be Like George Bailey’ and ‘SocNets, is there a problem’ (view the archived webinar in that post – great stuff) and read below for suggestions.

Is this your Social Media disaster plan?

Is this your Social Media disaster plan?

It has been said that “if a customer has a positive experience with a company, they’ll tell 3 people. But if they have a negative experience, they’ll tell 10”. There’s no doubt that negative feedback can spread like wildfire. That’s why it is essential you have a digital crisis management strategy prepared in case social damage control is needed.  Here are 5 ways to get started.

1) Monitor At All Times – Be sure to monitor your brand daily. In the previous blog post, I talked about how to monitor your brand using free social monitoring tools. Take advantage of them. You need to know what people are saying about your brand in order to react. See the prior post for suggestions.

2) Respond Immediately – Communication is key. If you choose to ignore what customers are saying about you, they will start to question your company. Wherever there is a lack of response or an information void, they will often fill those gaps with their own thoughts and opinions, which could potentially hurt your brand. You can’t just ignore the social chatter. Respond to issues quickly, even if your answer is “We’re looking into it”.

3) Keep Your Messaging Consistent – One negative conversation could potentially lead to other discussions around similar issues. Therefore, as you respond to the negative feedback, it is vital that your messaging is consistent every time. The last thing you want to do is dispute your credibility by sending mixed messages.

4) Educate Your Employees – As mentioned earlier, your employees must understand that company loyalty extends to all forms of communication, both inside and outside the workplace. Therefore, you must ensure that they understand your corporate positioning on the issues that arise. If your positioning changes, inform your employees prior to informing the public.

5) Establish a Corporate-wide “Digital Crisis Strategy” – If your company has  a PR firm managing your brand, then tap into their expertise for advice. Otherwise, here are some tips:

Appoint a “social damage control person or team” – Select one or a few trusted employees who would be willing to work round the clock (if necessary) to manage any social media issues.

Listen to your audience’s response to your response – This will help you strategize your next action step. Your audience will make it clear if more explanation is needed.

Update frequently – Social damage control is more than just saying “We’re looking into it”. Keep your audience updated on the matter until it is resolved.

Reach out to your brand ambassadors – If necessary, it might be a good idea to ask a few of your loyal customers to respond to an issue. This often offers more credibility than just giving a response from your company. However, be sure their messages are truly authentic and that they too are consistent with your company’s messaging.

Use a Digital Media Professional to help with damage control if your self defense tactics or damage reaction capability is insufficient.  I’m available!

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