Landing pages are tricky and extremely important tools. Many people believe that success has been reached when someone clicks through to your landing page, however that is only half the battle. You got their attention enough to push them further but it’s the landing page that needs to seal the deal and drive your consumer [...]
Email marketing can be an extremely valuable method of marketing to your target audience. Every dollar spent on email marketing generates as average of $57.25 in revenue. That is a fantastic statistic however there are some methods to making your email as successful as possible. Consider the design of your email. Below are some key [...]
Blogging is a great way to drive traffic to your website and to share your product and industry knowledge. However just because you publish a blog does not guarantee you a reader following. Follow the tips below to improve the success of your blog. 1. Narrow down your target audience Blog readers are looking for [...]
There is a lot of information floating around about social media. Some people rave about how great social media is while others believe it’s a total waste of time. Below is a list of common misconceptions that businesses often have about utilizing social media. “Sites Like Twitter And Facebook Are For Kids” Fear: Business owners [...]
It’s safe to say that 2009 was a year of economic crisis for markets across the globe. Budgets were tightened and businesses have had to re-evaluate themselves and make changes in order to surpass the economic conditions. With 2009 behind us many believe that 2010 will be a year of recovery. As businesses re-evaluate their [...]
Upon visiting your site potential customers will either “surf” (engage with your content) or they will “turf” it (leave without participating.) You only have about 7 seconds to engage a visitor to your site and that includes the time it takes for your site to load on their computer. Ultimately you want your visitors to [...]
Before you can market your website with tools such as social media marketing and PPC ads you need to make sure your site is doing the best job it can do. Here are 6 tips to ensure that your website is ready to be promoted. 1. Research Keywords People are searching for your services and [...]
If you are trying to increase your website visibility through a PPC campaign or by improving your organic search standings it’s time to think about the speed behind your website. When ranking PPC standings Google has added loading time to it’s ranking and organic searches will soon take page load time into account as well. [...]
You may have a beautiful and user friendly website but that alone will not insure that consumers are finding it. Contrary to some beliefs the best way to increase visitation to your site is not through costly print, radio, TV or online banner ads. The ultimate way to attract more visitors is through content marketing combined [...]