Social media has had a dramatic effect on the way businesses interact with consumers. Consumers have platforms within which to discuss the services and products they use. In many cases this opens up a great relationship between company and consumer. But with the good comes the bad and there are cases where social media becomes an [...]
For many businesses the success of your business is strongly effected by the reputation of your brand. A vital part of brand management is preparing for a potential crisis. Simply planning on handling the situation in the event of a crisis is not enough. Quality brand management should always include a “what if” plan. There are [...]
First off let’s start with the obvious, what exactly is online reputation management. I feel like everyone is talking about reputation management, but very few are explaining what this is. Online reputation management involves managing reviews, mentions, conversations about your company, across many different websites. It requires active involvement on sites like Yelp, Google Hotpot, [...]
Facebook boasts over 400 million users and 50% of those active users will log into Facebook on any day. While logged in they are updating their status daily and uploading over 3 billion photos every month. Users are sharing links, blog posts, articles and more, over 5 billion weekly. Each month 3.5 million events are [...]