1. Set Goals What are your expectations for your landing page. Do you want to generate leads or increase newsletter sign ups? Are you selling a single product? Whatever you want the user to do after arriving on the landing page is your goal. 2. Speak to Your Audience This landing page is a reflection [...]
During a recession all business owners need to be more careful about where they are spending their money. Marketing campaigns should be measured to ensure that they are performing but also that they are generating quality leads. Keep in mind that your more traditional TV, radio and print campaigns are harder to measure than your [...]
Your ultimate success in driving new leads online involves so many potential components that it can be overwhelming. You need a product or service to promote, customers to want what you have, and consistent/targeted web traffic to generate new leads and sales. Losing control of one of these elements will greatly affect them all. The [...]
These days website traffic can be increased through numerous methods. Whether you’re initiating a PPC campaign, sending targeted emails or adding valuable content to your site you need to keep one constant in place. Your goals! The ultimate (macro) goal may be to sell a product or gain a customer. Other macro goals may be: [...]
Upon visiting your site potential customers will either “surf” (engage with your content) or they will “turf” it (leave without participating.) You only have about 7 seconds to engage a visitor to your site and that includes the time it takes for your site to load on their computer. Ultimately you want your visitors to [...]
Before you can market your website with tools such as social media marketing and PPC ads you need to make sure your site is doing the best job it can do. Here are 6 tips to ensure that your website is ready to be promoted. 1. Research Keywords People are searching for your services and [...]
If you are trying to increase your website visibility through a PPC campaign or by improving your organic search standings it’s time to think about the speed behind your website. When ranking PPC standings Google has added loading time to it’s ranking and organic searches will soon take page load time into account as well. [...]
In order to grow your dental business you need to market yourself. A radio or print ad can cost you $12,000 and it needs costly design and production before it can run. This day in age our lives are driven by the internet. For most of us it would be a challenge to completely avoid [...]