Social media has had a dramatic effect on the way businesses interact with consumers. Consumers have platforms within which to discuss the services and products they use. In many cases this opens up a great relationship between company and consumer. But with the good comes the bad and there are cases where social media becomes an [...]
For many businesses the success of your business is strongly effected by the reputation of your brand. A vital part of brand management is preparing for a potential crisis. Simply planning on handling the situation in the event of a crisis is not enough. Quality brand management should always include a “what if” plan. There are [...]
First off let’s start with the obvious, what exactly is online reputation management. I feel like everyone is talking about reputation management, but very few are explaining what this is. Online reputation management involves managing reviews, mentions, conversations about your company, across many different websites. It requires active involvement on sites like Yelp, Google Hotpot, [...]
If you do business through a website you probably have the goal to appear at the top of all search results pages for your core phrases and keywords. With a solid search engine optimization strategy combined with a thoughtful pay-per-click campaign you can ensure your website will be among the top results for searches involving your keywords. [...]