If you do business through a website you probably have the goal to appear at the top of all search results pages for your core phrases and keywords. With a solid search engine optimization strategy combined with a thoughtful pay-per-click campaign you can ensure your website will be among the top results for searches involving your keywords. [...]
Everyone wants their website to appear in the top search engine results all the time. This is a great plan except that’s it’s not always easy to get there. The first step to getting listed is to understand what your consumer is trying to find when they use a search engine. Here is a list [...]
Frequently adding to the content on your website will aid in your search engine optimization efforts. A website that is updated with new content on a regular basis will preform well with search engines. There was a time when simply repeating a keyword or key phrase was enough to get you a high ranking with [...]
In the United States a small business is defined by the SBA (US Small Business Association) as a business that has 500 or less employees and $7 million or less in annual receipts. There are 29.6 million small businesses in the United States. This is great news if you’re one of them because over 60% [...]
During a recession all business owners need to be more careful about where they are spending their money. Marketing campaigns should be measured to ensure that they are performing but also that they are generating quality leads. Keep in mind that your more traditional TV, radio and print campaigns are harder to measure than your [...]
It is no big secret that content is a huge contributor to your search engine ranking. Unfortunately it is possible to have terrific content within your site but still not rank on Google’s first page. Having quality content is a great first step but it needs to be done with Search Engine Optimization (SEO) in mind [...]
Your ultimate success in driving new leads online involves so many potential components that it can be overwhelming. You need a product or service to promote, customers to want what you have, and consistent/targeted web traffic to generate new leads and sales. Losing control of one of these elements will greatly affect them all. The [...]
Upon visiting your site potential customers will either “surf” (engage with your content) or they will “turf” it (leave without participating.) You only have about 7 seconds to engage a visitor to your site and that includes the time it takes for your site to load on their computer. Ultimately you want your visitors to [...]
If you are trying to increase your website visibility through a PPC campaign or by improving your organic search standings it’s time to think about the speed behind your website. When ranking PPC standings Google has added loading time to it’s ranking and organic searches will soon take page load time into account as well. [...]
You may have a beautiful and user friendly website but that alone will not insure that consumers are finding it. Contrary to some beliefs the best way to increase visitation to your site is not through costly print, radio, TV or online banner ads. The ultimate way to attract more visitors is through content marketing combined [...]