From The Beaches Leader, January 30, 2009

Yovia, an Internet marketing firm, is celebrating its move to Mayport Road by hosting a kick-off party focusing on the revitalization of the area.

Local business leaders and representatives from the city, schools, and the U.S. Navy are coming together to enjoy refreshments and exchange ideas about revitalizing Mayport Road.

Yovia’s founder and CEO, Jalali Hartman, moved the company to Mayport Road shortly before the New Year. Hartman, who lives with his family in a neighborhood off of Mayport Road, has a strong affiliation to the area and believes in its success. Hartman is a pioneer in the field of Internet marketing, rejecting traditional marketing techniques such as pop-up ads and SPAM messages. “We want to connect with people,” Hartman said, “not irritate them.” Instead, Yovia uses online communities of real people to spread the word about brands and messages that are important to them.

Hartman’s work with online communities inspired him to do something similar for Mayport Road. “Working with online communities, I’ve seen the power of social networks to effect major positive change,” says Hartman, “I thought, why can’t this work for Mayport Road? In this economy, none of us can do it alone.”

Yovia’s revitalization event will occur on Thursday, February 5, from 6:30 to 9:00pm at their office at 2593 Mayport Rd, Atlantic Beach, FL 32233. For more information or to RSVP to this event, please contact Emily Paterson. epaterson@yovia.com (904) 242-2669