It’s funny how many times I find myself using fake names when signing up for this site or that service. Usually, I am simply testing something out and don’t want to be added to the marketing list, so I just make up a name. A while back a woman named Lori Drew (her actual name) [...]

With the success of sites like Myspace, Facebook and YouTube came a sudden emergence of the word ‘community’ everywhere. It was almost as if we all thought that by simply adding a community section to our websites, that a magical, exponential-growing community would appear and our traffic and sales would skyrocket. The problem is: Nobody [...]

When building a search engine optimization (SEO) strategy, it is very important to consider a number of factors like Google PageRank, keyword density, and backlinks. Social media optimization (SMO) works very closely with SEO. Many tactics for running successful campaigns benefit both. One of the main things Google suggests is to build content for your [...]

What happened to Web 2.0? Or Web 1.0 for that matter? What is all of that jibberish about anyway? It seems like catch-phrases like this are really just the bi-product of marketers trying to convince other marketers that they are good marketers. It really means nothing to the average guy coming home from a hard [...]