Greetings, It’s raining here and as I sip my coffee and read the morning news, there seems to be a stir in the air… Just this week Facebook announced they are making money a year ahead of schedule, Google started buying companies and the Dow is approaching 10,000 again. All good news for those of [...]

Which of these best describes you? A. I know absolutely nothing about marketing. The entire subject is like a foreign language to me. B. I know a little about marketing: enough to get by. But there are still a lot of things out there that confuse me. C. I’m a marketing expert. People are always [...]

Marketing is one of those things that puzzles many people. Run four online campaigns and tell me what the return on investment (ROI) is across 100 purchases, of which some or all of the new customers have seen some or all of the online campaigns. Add in social media, email marketing, traditional advertising, etc. and [...]