Miguel Bustillo and Ann Zimmerman start a great discussion on paid blogging in their recent WSJ article. There is no doubt the blogosphere is abuzz, and more and more brands are looking to bloggers to help them ‘spread the word’. It is almost humorous that advertisers expect their not to be a negative backlash as [...]

Jacksonville, FL, February 21 – 1 Thing for Green, a movement that encourages individuals to do one eco-friendly thing each day, has launched its 60 Days to Earth Day initiative. In the two months leading up to Earth Day, which falls on April 22, 2009. 1 Thing for Green is encouraging people to submit photos, [...]

From The Beaches Leader, January 30, 2009 Yovia, an Internet marketing firm, is celebrating its move to Mayport Road by hosting a kick-off party focusing on the revitalization of the area. Local business leaders and representatives from the city, schools, and the U.S. Navy are coming together to enjoy refreshments and exchange ideas about revitalizing [...]

JACKSONVILLE, Florida (February 24, 2009) – ManageYourMortgage.org is reaching out to both homeowners and lenders, providing homeowners cost-free assistance in modifying their mortgages, and offering lenders an automated process for handling the massive influx of refinance applicants. An estimated 2.2 million American homes went into foreclosure in 2008, with one in 10 of all borrowers [...]

From today’s post by Seth Godin: (Plus visit his site to find out how you can help the charity of your choice) People online are real people. If you send a nasty email, there’s a real human being on the other end who gets it. If you flame in a forum, you’re wasting real people’s [...]

We first heard about Global Grind on VH1 – an episode where Russel Simmons was trying to get Run to invest. What caught our attention, was the fact that it was one of the first major social networks dedicated exclusively to one niche – hip-hop… The site is a mix of aggregated content from around [...]

We recently started using Kyte, for a new social media experiment with NatNAlex.com, to produce and publish live ‘backstage’ content. It’s a neat technology, and I was able to use my iPhone to produce, and instantly publish a photo, poll and link to my website to our blog and Facebook. Pretty slick!

Over the past few years, we’ve spent quite a bit of time trying to understand this new “Social Media”. Like most new industries, social media is becoming mainstream after a series of big successes. Now everyone want’s to go social, but before you jump off the proverbial cliff, here are a few myths about social [...]

What is it about being honest, that is so hard for people? Is it fear of not being accepted, approved of, or judged? As marketers, we lie all the time. We want to make things seem better than they are. In this reversed world of media and hype, being authentic is audacious, rather than the [...]