Dinotopia - a land where dinosaurs and humans live together…

Ok, interesting concept… but why is this suddenly one of the top-searched terms in the world?

A little searching shows that Dinotopia is a book series by author James Gurney.

Ok again, so there is a probably a large following and lots of readers.

But what caused this obscure search term to be ranked 6 in the world by Google trends today?

Obviously there was some sort of external event that happened - a new book, a move, or some some press.

What you can learn from this, is that part of a sound content publishing strategy includes being in tune with data from places like Google Trends and Yahoo Buzz.

Furthermore, as the Internet intersects with traditional media, it seems one of the best ways to get organic traffic is to simply have something offline happen that gets people talking.

Finally, the more search volume there is for given term, like ‘Dinotopia’, the more chance your content has to be relevant to what is already buzzing online.