The emergence of social media as a driving force in shaping public opinion has been accelerating over the past five years. The influence of social media “buzz” can have significant impact both positive and negative to a brand and/or issue, from politics to corporate performance.

The case study presented in this paper is an “initial” data collection and analysis of the social media patterns associated with the BP / Deep Water Horizon explosion and resulting oil spill in the Gulf of Mexico in spring 2010. The incident and ongoing, expanding crisis have had major impact on the principals – BP, the Gulf Coast states, including business, political and government leadership – in profound and unanticipated ways as all players try to solve an unprecedented environmental and industrial crisis.

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Join us this coming Thursday (May 27) at 12 PM EST (Lunch hour) for a quick how-to webinar about how to become a successful Yovia contributor.  This interactive session will cover content creation, Facebook, fidgets as well as how to spot and capitalize on Internet trends. Current and future Yovia contributors may register here to attend:

https://www2.gotomeeting.com/register/948835210

We’re pleased to announce that everyone together reaches more than 1,130,220 people. Great work everyone, and we’re just getting started!

Check out the ‘first’ Yovia website, made in 2007!

Google Trends is a great place to watch what is buzzing online

What should you be blogging about?

How can you create compelling content that earns you lots of residual money?

These are great questions.

Great blogging is based around great content. If you are copying other people’s work, creating articles that you don’t even find interesting, or writing just to try to have some content around what is the latest ‘buzz’, chances are you are not going to be as successful as you want to.

Here are a couple of suggestions:

1. Blog daily. As a blogger, you will get more activity as you become more active.

2. Focus your content around a handful of tags, categories and topics. If you have a wide variety of topics you want to tackle, consider creating multiple blogs from within your Yovia account.

3. Blog about the intersection between what is buzzing, and what you are interested in.  For example, this morning the buzz was about this “mysterious fireball” that was seen over the mid-west. I blogged about that, and the flurry of natural disasters in general.

4. If your post isn’t quality enough to share with your friends on Facebook or Twitter, you should probably re-write it or consider a new topic. Discussion generates traffic in this social online environment.

5. Have fun. There are no rules. Sometimes a clever image, quote or video can drive as much traffic as a 500-word essay that took you all day to write.

6. Always think about how the ‘web’ will see your article. As it gets passed around, consider what your primary graphic will look like as a thumbnail, does your content link to other relevant sources, and is your content titled, tagged and categorized in a way that people might actually search?

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Thanks!
- Yovia Team

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