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BP Case Study: New Media and Crisis Management

BP Oil Spill
The emergence of social media as a driving force in shaping public opinion has been accelerating over the past five years. The influence of social media “buzz” can have significant impact both positive and negative to a brand and/or issue, from politics to corporate performance.

The case study presented in this paper is an “initial” data collection and analysis of the social media patterns associated with the BP / Deep Water Horizon explosion and resulting oil spill in the Gulf of Mexico in spring 2010. The incident and ongoing, expanding crisis have had major impact on the principals – BP, the Gulf Coast states, including business, political and government leadership – in profound and unanticipated ways as all players try to solve an unprecedented environmental and industrial crisis.

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Posted on July 1, 2010, 10:29 pm, by admin, under New Media Research, Random.
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