4C's that will change the way you think about marketing

What seems like eons ago we set out to 'solve' social media. Almost 4,000 hours later, $1M in viral campaigns and about as much Tweeting, YouTubing and Facebooking one can handle, we stumbled upon a methodology for viral growth called Social Velocity.

Social Velocity predicts viral growth, and since we knew that organic 'viral' growth not only lowers advertising costs, but also changes how people respond (they trust the source), we decided to invest 3 years into creating Yovia.

You can read up on our research (below) but all you really know is that Social Velocity is created when 4C's come together (Content, Connections, Community and Conversion), and that Yovia can help you harness Social Velocity for your message, brand or campaign.