Meta has announced new updates for Facebook Reels that include more templates, more creative tools and an expanded max video length to 90 seconds. This gives you more room to expand your content and acquire new business audiences.
Studies show that users spend half their time watching videos on Facebook and Instagram, so short videos are a tool you should be utilizing. If you haven’t fully embraced using Facebook Reels for your business, now is the time to craft your strategy and bring in new audiences.
Let’s check out the latest features that Meta is adding to Facebook Reels and why they could be the game changer you’re looking for with your social media marketing strategy.
Reels can now be up to 90 seconds long.
Reels are getting an extra 30 seconds – they’ve traditionally only allowed a time limit of 60 seconds. This is in response to other channels increasing their time limit. Meta launched support for Instagram Reels of up to 90 seconds, TikTok videos can be up to 10 minutes and YouTube Shorts can be up to 60 seconds.
Generally speaking, one to three minutes is enough to keep your viewers’ attention while delivering a detailed message. Just be sure that if you do utilize the additional 30 seconds, your video remains engaging. And, if you have a longer message to share, you can break it up into several different videos.
More creative tools like Memories and Grooves.
Meta is also incorporating more creative tools like Memories, Grooves and trending templates. Facebook Memories allows you to share your Memories as a reel when they pop up. This is a smart move, as millions of people share their Memories in the app every day. It’s a fun way to look back at how kids have grown, lives have changed and milestones have been met.
Memories are also important for businesses. You can share Memories from your opening day, important milestones, obstacles you overcame and so much more. Loyal customers will enjoy looking back with you, while new customers will see that your business has a human side – a history that’s made you what you are today.
Grooves automatically aligns your video with the beat of the music you choose using visual beat technology. This will make your videos more fun and interesting to watch, and no additional work is required.
Templates to make creating Reels easier.
Another feature to get excited about is the expansion of Reels’ templates. This makes it easier to replicate trending video styles and formats that you come across. You don’t need to reinvent the wheel every time!
When you see a template you like, tap ‘Use Template’ to pull in the audio and clip sequence. You can then customize the template by adding in your own unique content. This is a faster and easier way to make better Reels for Facebook.
As you can see, there are plenty of exciting changes coming to Facebook Reels. The goal of these updates is to help marketers create better Reels in a shorter amount of time, while getting noticed by new audiences. To discuss your social media marketing strategy and how to utilize Facebook Reels, schedule a consultation with Yovia Social.