On average, people spend 147 minutes, or two hours and 27 minutes, on social media every day. This number is just an average - in some parts of the world, people spend a lot more time on social media than this! With social platforms being some of the best tools we have to stay connected,... Continue Reading →
One of the most cost-effective and powerful ways to promote your business is through a blog! A successful business blog will drive traffic to your website, establish you as an expert in your industry, and ultimately increase your sales. So how do you start and maintain a successful blog? Here is a list of pro... Continue Reading →
Are you looking for new ways to boost your brand, products, and services on a budget? Running a social media contest may be the perfect opportunity for you to reach these goals without increasing your promotional budget! Even if you can’t afford to go all-out with a full-blown campaign, a small contest or giveaway can... Continue Reading →
Social media is growing every day and remains a wonderful tool for businesses that want to connect with their customers, and become more visible and easily accessible. Effective social media strategies are the key to unlocking all of the benefits that can come with digital marketing on social media platforms. We’re here to narrow down... Continue Reading →
New year… new Twitter! So far, Twitter has been in the process of rolling out four major updates to their platform in 2022, including new ways to compose and react to tweets. While these features are technically in the testing stage, if they continue to prove themselves to be successful, they will most likely be... Continue Reading →
Twitter first started to gain momentum in 2007, and it hasn’t stopped since. Its popularity among the younger generations is indisputable. Now, Twitter is offering a new form of profiles on the platform called Professional Profiles - and it’s turning heads in the business world! Professional Profiles provides a new way for businesses, publishers and... Continue Reading →
Twitter Blue has been in testing for a while and now it’s here, with Twitter officially launching their first-ever subscription offering. Its purpose is to provide power features to those who use Twitter regularly. Users will pay a monthly fee to gain access to a wide range of additional tweet features and tools that can... Continue Reading →
How are businesses luring in customers when the streets are empty? The pandemic has made it difficult for retail businesses to thrive. As more people shop online, retail has had to find other ways to compete. Unfortunately, they no longer can rely on human interaction to distinguish themselves. Lockdowns, quarantines and social distancing have all... Continue Reading →
Video marketing is the top performing digital content type, driving more views, engagement and response than any other social posting option. If video content is part of your holiday marketing strategy, you’ll want to make sure that it’s the best it can be. With so much shopping taking place online, the right video content can... Continue Reading →
There comes a day for most businesses when negative feedback is posted on social media. Whether it’s real or imagined, this negative feedback can compromise your reputation and good standing. It can also turn prospective customers away from your brand. What should you do? It’s worth preparing for negative feedback because it can happen at... Continue Reading →