How to Measure Social Media ROI

Social media is likely an integral part of your business marketing strategy. But if you’re like many companies, you might struggle to determine the return on investment (ROI) of your social media efforts.  Measuring social media ROI can be challenging because it involves tracking multiple metrics across various platforms. But, with a little bit of... Continue Reading →

What It Means to Build a “Community” on Social Media

Social media has evolved from a platform for personal expression to a powerful tool for building communities around shared interests, passions and values. Creating a genuine and thriving community on social media goes beyond amassing followers—it involves fostering meaningful connections, encouraging engagement and providing value to your audience.  Let’s explore what it truly means to... Continue Reading →

Meta Adds New Features for Facebook Reels

Meta has announced new updates for Facebook Reels that include more templates, more creative tools and an expanded max video length to 90 seconds. This gives you more room to expand your content and acquire new business audiences.  Studies show that users spend half their time watching videos on Facebook and Instagram, so short videos... Continue Reading →

Top Instagram Updates for Summer 2022

Instagram continues to be one of the most popular social networks worldwide, with over one billion monthly active users. And it’s not planning on slowing down anytime soon, as new features and functionalities continue to be rolled out. Many of these updates pertain to businesses and helping users support their favorite brands.  To help you... Continue Reading →

Pro Tips for Successful Business Blogging

One of the most cost-effective and powerful ways to promote your business is through a blog! A successful business blog will drive traffic to your website, establish you as an expert in your industry, and ultimately increase your sales. So how do you start and maintain a successful blog? Here is a list of pro... Continue Reading →