Twitter Blue has been in testing for a while and now it’s here, with Twitter officially launching their first-ever subscription offering. Its purpose is to provide power features to those who use Twitter regularly. Users will pay a monthly fee to gain access to a wide range of additional tweet features and tools that can... Continue Reading →
Social Media Stories: Are They the New Storefronts?
How are businesses luring in customers when the streets are empty? The pandemic has made it difficult for retail businesses to thrive. As more people shop online, retail has had to find other ways to compete. Unfortunately, they no longer can rely on human interaction to distinguish themselves. Lockdowns, quarantines and social distancing have all... Continue Reading →
Best Practices for Facebook Videos in 2021
Video marketing is the top performing digital content type, driving more views, engagement and response than any other social posting option. If video content is part of your holiday marketing strategy, you’ll want to make sure that it’s the best it can be. With so much shopping taking place online, the right video content can... Continue Reading →
What are the Best Ways to Handle Negative Feedback on Social Media?
There comes a day for most businesses when negative feedback is posted on social media. Whether it’s real or imagined, this negative feedback can compromise your reputation and good standing. It can also turn prospective customers away from your brand. What should you do? It’s worth preparing for negative feedback because it can happen at... Continue Reading →
How Facebook Determines When to Show Your Ads
Facebook advertising is an excellent platform that allows you to reach your target customers without spending a lot of money. It’s the single best alternative to Google AdWords, and you don’t have to pay $50-$100 per click. You can set your budget based on how much you want to spend each day and that’s it. ... Continue Reading →